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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

The Essop twins bring ‘UNREST’ to the UFS
2015-03-19

 

UNREST, an exhibition by Hasan and Husain Essop, is now at the Johannes Stegmann Art Gallery in the SASOL Library on the UFS Bloemfontein Campus. It will be on until Thursday 2 April 2015. 

The 28-year-old twin brothers are the winners of the 2014 Standard Bank Young Artist Award for Visual Art. Born and raised in Cape Town, they have been collaborating since their graduation from the Michaelis School of Fine Art in 2007. They both completed a Bachelor of Fine Arts degree and a Postgraduate Diploma in Art at Michaelis. Subsequently, they earned Postgraduate Certificates in Education at the University of Cape Town.

Husain specialised in Photography, and makes all the important technical decisions when setting up a shoot. Hasan specialised in Printmaking, and therefore has a lot more freedom in the post-production and printing of the work. They both contribute to the subject matter and editing of the photographs, always discussing new ideas and locations to shoot. They speak very visually to each other, and many ideas are born from their conversations. They draw on popular culture, the media, and Hollywood as inspiration because those are the things that interest the youth and shape the next generation.

“Our series of works highlight a multi-cultural clash between religion and popular cultures,” say the Essops. “We explore the dominating influence of Western theatrics and those narratives that are constructed to depict a certain reality. Inspired by Hollywood’s visual language and tactics, we create our own narratives. Each photograph reflects us in a battle of moral, religious, and cultural conflicts. Two dominant personalities appear, East and West, with all their stereotypes. Environments are chosen as stages on which to perform and define our behaviours.”

The Essops’ work has been included in various private and public collections, including the Spier Collection, the Durban Art Gallery, and the South African National Gallery. The Goodman Gallery has hosted two solo exhibitions of their work – Halaal Art (Johannesburg, 2010,) and Remembrance (Cape Town, 2012,).

The Johannes Stegmann Art Gallery hours are Monday to Friday from 08:30 to 16:30.

For enquiries, contact Angela de Jesus at +27(0)51 401 2706 or DeJesusAV@ufs.ac.za

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