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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Thinking stone artist on his way to Italy
2015-04-29

Willem Boshoff

Professor extraordinary at the UFS Department of Fine Art, Willem Boshoff, together with other South African artists, will represent the country next month at the Venice Biennale.

The 56th Biennale takes place between 9 May and 22 November 2015. It is regarded as the world’s most important art event, with 53 countries taking part. This year the artists will take part in the exhibition entitled What remains is Tomorrow, which will take place in the Arsenal complex in the Italian city of Venice, where it will be on view.

Boshoff was responsible for one of the sculptures known as the Thinking Stone, that may be seen in the middle of the Bloemfontein Campus, in front of the Main Building and next to Red Square.

This work consists of a 32-ton black granite block excavated from the Boschpoort stone quarry in Belfast, Mpumalanga. The block has engravings that are copies of the prehistoric rock paintings (also known as petroglyphs) from Driekopseiland (a prehistoric rock art area near Kimberley). Together with the engravings, on the front of the block, there are sand-blasted inscriptions in six languages of verses and well-known quotations that refer to the word “rock”. These inspire further thought and contemplation. Boshoff has created similar works, including Children of the stars, situated at the Cradle of Mankind.

Boshoff is also known for very innovative and conceptual works, and has created various public artworks, both nationally and internationally. His work includes commissions from the University of Johannesburg, The Constitutional Court, the Mpumalanga Legislature in Nelspruit, and South Africa House in London’s Trafalgar Square.

His work focuses regularly on relationships and social interaction. Generally, they are also the subject of subsequent discussions.       

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