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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Human Rights Desk takes up anti-xenophobia initiative
2015-05-06

In light of the recent violent attacks on foreigners in South Africa, the University of the Free State’s (UFS) Human Rights Desk hosted a symposium on the issue of xenophobia on Wednesday 29 April 2015 on the Bloemfontein Campus. In collaboration with volunteers from the Institute of Reconciliation and Social Justice (IRSJ), students had the opportunity to discuss the underlying issues of the problem.

Joe Besigye, Numpumelelo Ngcobo, Phiwe Mathe, and Dr Christian Williams lead the symposium. The panel aimed at providing guidance, answers, and explanations to the different narratives offered in the wake of the conflict. The underlying reasons for the conflict were investigated, which included socio-economic factors as well as the afrocentric tone of the events. Possible aggravating factors – such as the misplacement of blame and a South African culture of entitlement – also came under scrutiny. In addition, the discussion looked at the need to take into account the perspectives of non-South Africans on African conflicts.

After the symposium, Kovsie students gathered at the Thakaneng Bridge where Vice-Chancellor and Rector, Prof Jonathan Jansen, addressed the group. Carrying posters with ‘No to Xenophobia’ messages, the students then marched across the campus to show their support for anti-xenophobia.

The IRSJ – which the Human Rights Desk forms part of – has spearheaded the No-to-Racism/Yes-to-Equality Campaign launched in March 2015 across all three campuses. Under the guidance of the IRSJ, the Kovsie community has regularly been publicly showing their solidarity against all forms of discrimination.

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