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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

UFS to host second Global Leadership Summit
2015-07-02

 

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The Global Leadership Summit (GLS) will be held at the University of the Free State’s (UFS) Bloemfontein and Qwaqwa Campuses between 5 July and 17 July 2015.

More than 103 international delegates from various universities in Asia, the United States, and Europe, as well as 40 student delegates from the University of the Free State, are expected to attend.

Keynote speakers will include local and international academics, thought leaders, and local celebrities, such as Prof Pumla Gobodo-Madikizela, Zelda le Grange and Donna Walker-Kuhne.  This is the second time that the UFS hosts the GLS. The first time was in July 2012, when it was a great success and was attended by about 160 international and local delegates. 

This year, panel discussions and workshops will focus on gender issues, citizenship and leadership, race relations and interfaith leadership. The summit will strengthen formal and informal international academic partnerships, sharing the emerging UFS international network with its partner organisations, while expanding opportunities for new cooperative initiatives, and enhancing international exposure of UFS staff and students by creating opportunities for vibrant intercultural interaction and exchange on campus. 

New possibilities for participation in international research partnerships in diverse research areas will be explored, as well as issues relating to diversity and transformation and the exchange of ideas and international experiences that contribute to the rethinking of curricula and educational approaches in Higher Education.

As part of the programme, delegates will visit the Qwaqwa Campus on 10 July 2015, where they will interact with the leadership of the campus, its staff and students and enjoy the arts and cultural experience of the Eastern Free State.  The summit will end with a visit to various sites in Bloemfontein, where delegates will engage in community-based outreach activities in disadvantaged communities around the city.

More about the Global Leadership Summit

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