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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

NSH breaking the cycle of poverty

2015-09-28

In was a joyous occasion for the Hlomuka family when their last-born walked across the stage to receive her degree. Spontaneous ululating sounded from the crowd as Nozipo Hlomuka knelt before the Chancellor of the University of the Free State (UFS), Dr Khotso Mokhele, who conferred her degree.

“At that moment, I thought ‘this is really and finally happening’,” says the young teacher from Qwaqwa, who received a B Ed degree at the spring graduation.

At that moment time stood still for Nozipo, who once believed that, because of financial difficulties, this day would never come.

Across our three campuses, there are many students in similar positions to Nozipo. As many as 60% of students on our campuses are food-insecure, and suffer from hunger. The No Student Hungry Bursary Programme as established in 2011 to provide food-insecure students with a modest food bursary.

In 2014, just when Nozipo thought she could no longer continue studying, she became the recipient of an NSH-bursary.

Although receiving a degree is a huge achievement for Nozipo, her parents, too, were overcome with emotion, to see the first of their five daughters reach this academic milestone. Having only finished grade 8, Mrs Notula Hlomuka, Nozipo’s mother, says it was important for her to see her children finish school, at least. Mrs Hlomuka sold fruit and vegetables which provided the family’s only income.

“It was not always easy. It was never easy. Sometimes, there was no money and not enough to eat, and your children must go to school hungry. We could not afford new clothes for all the children, and the school uniforms were handed down to the younger sibling ending with Nozipo. Those were difficult days. It’s over now. God provided.”

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