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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Vermeulen’s work on display at Johannes Stegmann Art Gallery
2015-10-26

 

Dot Vermeulen, Anthropology (2014),
Oil on plywood, 300 x 200cm.
Photo: Supplied

“I am primarily fascinated in the travelling or movement of images in different spaces and media. By moving images from one medium into another, or posting and reposting them in different urban and virtual spaces, I ask questions about media presence and space.”

According to the late artist Dot Vermeulen, this is what the work for her Master’s degree was about. She was still completing it at the Department of Fine Arts at the University of the Free State (UFS).

Her work, called Posting Presence, is currently on display at the Johannes Stegmann Art Gallery on the Bloemfontein Campus. The exhibition is running from 1-30 October 2015.

Vermeulen was a junior lecturer at the Department of Fine Arts before she passed away in a car accident in April 2015.

According to Angela de Jesus, curator of the UFS Art Galery, the exhibition would have been part of Vermeulen’s final evaluation for her Master’s degree. She was one of South Africa’s most promising young artists, and won the prestigious Sasol New Signatures art competition in 2013.

In the work she had done in Posting Presence, Vermeulen said the spaces represented were derived from areas under bridges in an urban space where the visual messages left, speak of an accumulation of movement.

Exhibition event

An exhibition event was held on Friday 16 October 2015 at the Johannes Stegmann Art Gallery to celebrate Vermeulen’s work.

Janine Allen-Spies
and Prof Suzanne Human, the supervisors of her Master’s degree,spoke about the work to those attending.

Catalogue


De Jesus said a catalogue of Vermeulen’s research for Posting Presence had also been compiled, and would be available at the UFS Sasol Library in order for others to “use her work for further research”.

•    Vermeulen’s work can be seen from 08:30-16:30 daily until 30 October at the Johannes Stegmann Art Gallery on the Bloemfontein Campus.

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