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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Faculty of Education hosts global education conference
2015-11-09



The Faculty of Education at the University of the Free State hosted the Annual conference of the South African Education Research Association (SAERA).  From the left are Profs André Keet, Director of the Institute for Reconciliation and Social Justice, Sechaba Mahlomaholo, Dean: Faculty of Education, Carlos Torres, keynote speaker and Professor of Social Sciences and Comparative Education, and former Director of the UCLA-Latin American Center, and Azlam Fataar, SAERA president.

National and global issues, trends, and research were discussed at the annual conference of the South African Education Research Association (SAERA), hosted by the Faculty of Education at the University of the Free State.

Considered as the highlight for educators, education researchers, and education policy makers, this conference is linked directly to the World Education Research Association (WERA), and to the American Education Research Association (AERA).

More than 400 delegates from national and international universities, as well as other interest groups such as the Department of Higher Education and Training of South Africa, have submitted abstracts on a variety of topics, spanning the different disciplines in education.

Keynote Speaker, Prof Carlos Torres, Professor of Social Sciences and Comparative Education, and former Director of the UCLA-Latin American Center, explained the importance of global citizenship education.

“The requirements to enable global citizenship education are clarification, bare essentials, principles, teaching methods, and agents. Global citizenship education is an intervention in search of a theory.”

Prof Torres's areas of theoretical research focus on the relationship between culture and power, the interrelationships of economic, political, and cultural spheres, and the multiple and contradictory dynamics of power among, and within, social movements that make education a site of permanent conflict and struggle.

Prof Teboho Moja, policy researcher and policy analyst for higher education in South Africa, spoke enthusiastically about changes taking place currently in higher education, changes that are driven by the recent demands of university students. Her keynote address dealt with equality and equity in higher education in South Africa.

“This conference is taking place whilst ‘something’ is happening in South Africa. This ‘something’ had to happen to achieve equity in higher education. Recent events on campuses left me proud to see the unity amongst students. Will the next phase in transformation and reform see that the doors of learning will be opened to all, as stated in the Freedom Charter?”

Prof Moja has authored articles on higher education reform issues in areas such as the governance of higher education, policy processes, and impact of globalisation on higher education.

“Hosting a conference of this magnitude validated the research work of the Faculty of Education in particular. It also positioned the Faculty positively in the national and international conversations around education research and gave the Faculty the opportunity to showcase its research, teaching, community engagement, and most importantly its organisational skills,” said Prof Sechaba Mahlomaholo, Dean of the Faculty of Education. According to Prof Mahlomaholo, staff (academic and support) in the Faculty have benefited greatly from listening to and networking with outstanding scholars from across the broad spectrum of education disciplines in the world. “These scholars also role modelled excellence in education research, which both our students and academic staff are now working towards emulating and surpassing,” he said.


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