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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

SRC raises over R1 million for UFS underprivileged students

2016-01-18

R1.2 million has been raised by the University of the Free State’s (UFS) Student Representative Council (SRC) under the Right to Learn (R2L) campaign banner.

The SRC launched the R2L campaign on 30 October 2015,following the first wave of the #FeesMustFall movement protests against a proposed increase in tuition fees. The campaign was initiated to ensure that academically-deserving underprivileged students do not have to bear the brunt of deregistration, food insecurity, and the lack of textbooks.

To date, the student leaders have taken it upon themselves to appeal to lecturers, businesses, the community, and students alike to support its campaign. Each SRC member pledged R500 from their own purses when the campaign was launched.

Looking back at the #FeesMustFall movement

To the #FeesMustFall movement, which had gained momentum and resulted in a shutdown of many campuses across the country, President Jacob Zuma responded with a statement announcing a 0 % increase.

At the launch of the campaign, Lindokuhle Ntuli, the UFS SRC President, made a commitment to source financial aid for needy students.

“Even though the president said no fees will increase this year, we are still faced with the same challenges. No students who qualify should be de-registered this year. It is up to us to raise funds for the poor students to ensure that they get their right to education.”

Forward to the future: #AccessMustRise

By 4 April 2016, the SRC’s goal is to accumulate financial relief worth R5 million to counter the growing financial aid demand.

Given that more South Africans are extending a helping hand, the SRC President is adamant about gathering the sponsorships in two months. “It is possible if we push to market the campaign to gather R4.8 million,” said Ntuli.

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