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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Wag-’n-Bietjie dominates for sixth consecutive year

2016-01-22

The First-year Athletics event was a celebration of colour and fun. Besides the athletics on and around the track at Pellies Park on the Bloemfontein Campus, the first-years encouraged their different residences with great enthusiasm.
Photo: Johan Roux

Six out of six.

This is the proud record Wag-’n-Bietjie can boast of after the residence walked away with the women's athletics trophy for the sixth year in a row during the University of the Free State's first-year athletics meeting.

This year's men's winner, Vishuis, attained a hat trick on 20 January 2016 at Pellies Park on the Bloemfontein Campus when the residence was once again named as the athletics champion. Vishuis also won in 2014 and 2015.

What makes Wag-’n-Bietjie's triumph even more remarkable is the fact that the residence ran the fastest, jumped and threw the farthest in eight out of the past nine years. Marjolein won in 2010.

Sonnedou was second, with Roosmaryn and Soetdoring collectively the third women's residences. In the men's division, Legatum and Armentum were second and third respectively.

Sonnedou has the best spirit

The event, a celebration of colour and fun, was characterised by groups of singing first-years yelling their lungs out. The UFS Student Representative Council judges the winners of the different Spirit trophies.

Sonnedou was the overall winner of the Spirit trophy – something even more important than the action on and around the track for some residences.

Sonnedou was named the winner in the division for women's residences, after which the residence was also crowned as overall winner. Welwitschia and Vergeet-My-Nie were second and third respectively in the women's division.

In the men's division, Armentum, who continued singing even when it was raining later in the evening, was the well-deserved winner of the Spirit trophy. Villa Bravado was second with Tswelopele third.

Conlaurês won the Spirit trophy for Co-ed residences, with Imperium and Kagiso second and third respectively.

Wayde a special guest

The Kovsie athlete, Wayde van Niekerk, who also participated in the first-year athletics meeting in his day, was a special guest.

The 400 m athlete, who will represent South Africa at the 2016 Olympics in Rio de Janeiro, was presented to the first-years during the official welcoming ceremony.

Van Niekerk is still the Kovsie record holder in some events, including the 200 m and the 400 m, as well as the 4 x 100 m team relay event.

Team and individual results for the event.

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