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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Racial integration at student residences at the UFS
2007-07-25

The University of the Free State (UFS) takes note of the memorandum handed to the management by representatives of the Freedom Front Plus this morning (25 July 2007) on the Main Campus in Bloemfontein.

According to the Vice-Rector: Student Affairs, Dr Ezekiel Moraka, the UFS management will thoroughly discuss the memorandum at their next meeting.

Dr Moraka said the point of departure of the new guidelines is for students to learn to embrace diversity and to develop an appreciation for the humanity of their fellow students.

As far as consultation is concerned, Dr Moraka said that the affected students and student leaders were consulted. This includes groups such as the Student Representative Council (SRC) of the Main Campus, residence primes, residence heads and student organisations such as the Freedom Front Plus Kovsies and Sasco.

It nevertheless seems that there is still no agreement on this matter and the UFS management will give attention to this.

About the integration of residences Dr Moraka said the UFS management is convinced that this decision is in the educational and career interest of students.

The management would not like to exclude interest groups. Therefore students, alumni and other interest groups can still make an input to make a success of the implementation of the guidelines.

Media release
Issued by: Lacea Loader
Media Representative
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs..ac.za
25 July 2007
 

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