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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

UFS school of management offers educational workshop to alumni and public

2004-08-27

“The most important responsibilities of the University of the Free State ’s (UFS) School of Management towards its alumni are the provision of quality academic programmes and continuing quality service.” This is according to the Director of the School, Prof Helena van Zyl.

“One of these services is to offer workshops in order to refresh alumni’s better knowledge and to expose them to the latest developments in several fields and disciplines. Such an opportunity is being arranged by the MBA Alumni on 11 September 2004 , when alumni and members of the public are welcome to join in an interesting workshop,” said Prof van Zyl.

The three subjects that will be discussed will of such a nature that all professional and non-professional persons – from lawyers to general practitioners and people in the business world – will benefit from it.

Prof Teuns Verschoor, Vice-Rector: Academic Operations at the UFS will discuss The effect of the promotion of access to information on medical practitioners, patients and their next of kin.

Prof Verschoor’s second presentation will give insight into The professional as an expert witness in court. Medical practitioners will obtain one CPD ethics point for participating in the workshop.

Another highlight of the workshop will be Prof Mukul Gupta from India , who will give a presentation on marketing lessons learned from India .

The first two sessions, led by Prof Verschoor, will take place from 10:00 to 12:00 . The workshop presented by Prof Gupta, will be from 13:00 to 15:00 . The workshop will take place in the CR Swart Auditorium on campus at a cost of R100 per person. Those interested can contact Mr Danie Bredenkamp at 082 5530 535 or banket@mweb.co.za.

More than 100 MBA students have graduated since 2001 and all of them are invited to the Annual General Meeting, which will take place in the CR Swart Auditorium after the workshop.

The annual MBA Alumni Banquet, exclusively for Kovsie Alumni with an MBA qualification from the UFS, will take place on the evening of 11 September 2004 .

For more information Sarien can be contacted at (051) 401-9195 or crouss.ekw@mail.uovs.ac.za.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
27 August 2004

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