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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Soetdoring, Armentum crowned 2016 serenade champions
2016-08-22

Description: Soetdoring Serenade Singoff  Tags: Soetdoring Serenade Singoff

Armentum were crowned as this year’s winners for
the male residences. The ladies from Soetdoring
walked away with the winner’s title for the female
residences.
Photo: Johan Roux

“We made history this year! This is the first time that Armentum has ever won the Serenade competition”. These were the words from Danie Serfontein, RC Culture from Armentum, after being crowned as this year’s Serenade Singoff champions for the male residences at the University of the Free State.

Soetdoring knocked out the competition from the other female residences to take home the crown. “It’s been one year of planning and almost five months of practice. The competition was very tough, but the girls really wanted to win this year,” said Elmarie Spangenberg, Soetdoring RC Culture.

This year’s Kovsie Serenade Singoff competition, one of the highlights on the Bloemfontein calendar, was characterised by fierce competition, top-class entertainment, and loads of singing talent. Spectators could follow the action from two venues on the Bloemfontein Campus, with participants performing at the Odeion and the Kovsie Church. Following passionate performances during rotations on 10 and 11 August 2016, the winners were crowned on Saturday 13 August 2016.

This year, there were five male residences and seven female residences competing for the chance to be crowned the Serenade Singoff champions for 2016.

The top three spots for the female residences:
• Soetdoring (1st)
• Marjolein (2nd)
• Kagiso (3rd)

The top three spots for the men’s residences:
• Armentum (1st)
• Veritas (2nd)
• Legatum (3rd)

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