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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

‘Captivating, powerful’ exhibition debuts at UFS
2016-08-29

Description: Sue Williamson exibition Tags: Sue Williamson exibition

Sue Williamson, What is this thing called freedom?, 2016 (two-channel video, 19min 25s)

A new exhibition by internationally-recognised artist, Sue Williamson, entitled No More Fairytales, was launched in the Johannes Stegmann Gallery on the Bloemfontein Campus of the University of the Free State (UFS) on 18 August 2016. The exhibition takes the audience on an exploration into the long-term effects of South Africa’s violent past.

No More Fairytales features two new video works. In It’s a pleasure to meet you, Candice Mama and Siyah Mgoduka—whose fathers were killed by Eugene de Kock—talk about living with loss, holding, on, and letting go. The other video, What is this thing called freedom?, draws the audience into a conversation between three generations of women in the Siwani family, who talk about the humiliations of apartheid, student unrest in the 1980s, and the recent #FeesMustFall protests.

“It’s all about opening up conversations.”

Both of these works have already been invited to participate in international exhibitions, the first of which, Un Autre Continent, opens in Le Havre, France, in September 2016. The videos will appear in 2017 in Without Drums and Trumpets—100 Years of War, also in France. The exhibition will run until 16 September 2016 at the UFS.

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Sue Williamson, It's a pleasure to meet you, 2016 (two-channel video, 25min)

“There is such an energy to this large piece of work; there is something captivating, something powerful about its vibrancy,” said Prof Pumla Gobodo-Madikizela, Senior Research Professor in Trauma, Forgiveness and Reconciliation Studies at the UFS. The series was commissioned by Prof Gobodo-Madikizela as part of the project, ‘Trauma, Memory and Representations of the Past: Transforming Scholarship in the Humanities and the Arts’. The five-year research project is funded by the Andrew W. Mellon Foundation through a grant of R10 million.

The launch of the exhibition was followed the next morning by an insightful dialogue session between Prof Gobodo-Madikizela, Mama, Mgoduka, Williamson, and the audience. “It’s all about opening up conversations and trying to bring out things that have been so painful and so hurtful in this country,” Williamson said.

 

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