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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

State of our campuses: UFS Bloemfontein and South Campuses closed on Tuesday 20 September 2016
2016-09-19

After much consideration, the senior leadership of the University of the Free State (UFS) decided to close the Bloemfontein and South Campuses on Tuesday 20 September 2016.

Bloemfontein Campus:
No academic and administrative services will be available and no lectures and/or tests will take place.

The decision comes after all academic activities were suspended this afternoon because of a growing unease on campus and disruption of some academic activities by groups of students resulting from this morning’s announcement on tuition fees by the Minister of Higher Education and Training, Dr Blade Nzimande.

The closing of the campus will afford an opportunity to the senior leadership to further engage with the Student Representative Council (SRC).

South Campus:
Because of problems with bus transport from the Bloemfontein Campus to the South Campus, no academic services will be available tomorrow. No lectures and/or tests will therefore take place. Administrative services will, however, continue, and staff on the South Campus have to report for work.

Qwaqwa Campus:

Academic and administrative services on the Qwaqwa Campus will continue as normal tomorrow.

Information about the situation on the campuses will be shared as and when it becomes available during the course of tomorrow.

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