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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Interpreting implemented at UFS residences

2007-10-12

The University of the Free State (UFS) has begun to implement interpreting services at student residence meetings on the Main Campus in Bloemfontein, as part of the management of diversity and the racial integration of its residences.

As a pilot project, the interpreting services are being offered since the third term at Emily Hobhouse and Roosmaryn ladies residences, where a significant racial diversity already is present. From next year this service will be extended to all the student residences on the Main Campus.

The interpreting project is being managed by the Department of Afro-asiatic Studies, Sign Language and Language Practice at the UFS.

“Students in training at the Department of Afro-asiatic Studies, Sign Language and Language Practice and senior interpreters from the UFS are currently interpreting during residence meetings,” said Prof. Jackie Naudé, Departmental Chairperson of the UFS’s Department of Afro-asiatic Studies, Sign Language and Language Practice.

“Students in these residences are given the opportunity to be trained to interpret during their residence meetings. Four students from each hostel are being trained as interpreters,” said Prof. Naudé.

According to Prof. Naudé both residences have meetings that take place on a Monday evening at 22:00. Interpreting is also provided at the first-year students’ meetings at Emily Hobhouse on Tuesday evenings.

The interpreters experience the interpreting at the residences as positively and they experience that students often do utilise this service. At Roosmaryn 16-18 students are utilising the interpreting service, while at Emily Hobhouse approximately 18 students are utilising the service.

“The interpreting service definitely contributes to the enhancement of communication during residence meetings. Students can exactly follow what is happening during the meetings. In the past a residences like Emily Hobhouse tried to repeat everything in English, which extended the meetings,” Prof. Naudé said.

With the envisaged extension of interpreting services in hostel meetings to all the hostels on the Main Campus in Bloemfontein, there is a need for interpreters as these meetings will take place simultaneously. Through this initiative, exiting new opportunities are created for aspiring interpreters. The training takes place under leadership of Prof. Annelie Lotriet who holds the ATKV Chair in Interpreting in the department.

Aspiring candidates can contact Mr Cobus Snyman, Manager of the UFS’s interpreting projects at 051 401 9005 in connection with the selection criteria for interpreters.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
14 October 2007

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