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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Community builders honoured at Community Engagement Awards
2016-10-13

Description: "06 -10-2016 Comm Engagement Awards Read More Tags: Comm Engagement Awards

Photo: Charl Devenish

The office of Community Engagement held its annual Community Engagement Awards at the University of the Free State (UFS) on 5 October 2016. This year, the ceremony celebrated people who gave themselves selflessly to improve the lives of those around them who are less privileged. Key players in various sectors of society were recognised and honoured for their contribution and commitment towards a common good.

Dr Richard Teare, president of the Global University for Lifelong Learning (GULL), was the keynote speaker at the ceremony. GULL, a non-profit foundation, operates across the world, providing access to lifelong learning for communities, giving each individual an opportunity to make a difference in their world. Dr Teare talked of places that lack the provision and infrastructure to access higher education and said that through community service programmes, social and economic development was enhanced, and the necessary expertise and resources were provided to drive a community towards a greater good. “Community engagement espouses academic excellence—it enables people to discover their full potential.”

Through its partnership with GULL, the University of Free State has worked with women from Bloem Shelter, an organisation that provides assistance to underprivileged women and children from diverse walks of life. The women were equipped with the necessary skills and knowledge they needed to become self-sufficient - an experience that has yielded positive, constructive change in the women’s lives. 

The awards also acknowledged the boldness and innovative support of members of the Free State community in their various sectors. Among those awarded was Dr Choice Makhetha for her contribution in building capacity for those involved in community service programmes. She also designed and created approaches to improve situations in schools, churches, community organisations and small businesses. Also presented with an award was Dr Dipane Hlalele of the Qwaqwa Campus for his role as principal investigator in two National Research Foundation (NRF) -funded projects; Rural Relational Leadership and Sustainable Rural and Urban Connection. The ICT Innovation in School Education division of the South Campus was also recognised for its Internet Broadcast Project (IBP), which provides lessons on different subjects to 72 000 learners and 3 000 teachers each week.

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