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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

A & M Foundation to empower youth
2016-10-25

Description: ’Manapo UFS cross-country    Tags: UFS cross-country

Margo Fargo and Andricia Hinckemann,
the co-founders of the A & M Foundation.
Photo: Supplied

“Knowing that we are changing the lives of generations to come is motivation enough for me to wake up every day.”

These are the words of Andricia Hinckemann and Margo Fargo, the co-founders of the A & M Foundation. The foundation aims to empower young learners by providing greater platforms for social growth and development, allowing learners to be agents of change.

Going beyond textbook scopes

Andricia, a finalist of Miss Commonwealth 2016, is currently doing her Masters in Labour Law at the University of the Free State (UFS). Fargo is doing her Honours in BSc Consumer Science at the UFS. She is also the first princess for Miss Mamelodi Sundowns 2016 and a brand ambassador for Kalos Collections.

Margo says knowing it is no longer just about herself is more than enough to keep her going. “Be eager to learn beyond the scope of your textbooks and never limit yourself to your field of study,” she says.

Motivation to go the extra mile

The foundation specifically focuses on high school pupils, and helps build confidence among young adults in order that they become active social agents. “It’s about finding an identity irrespective of the circumstances you are in and developing townships to unlearn bad habits such as drug and alcohol abuse that have been instilled in these communities,” says Andricia.

Their main goal is to build something that is sustainable. “We want to go international and fund a group of high school pupils through tertiary education at any institution in the world.”

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