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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

UFS Music rises to academic prominence

2007-10-18

From the left are: Ronella Jansen van Rensburg, Hanna van Schalkwyk, Elene Coetzer en Lizabé Lambrechts

Four postgraduate students gave prominence to the Music Department of the University of the Free State by having four academic articles published by accredited journals, and a fifth published in an international online journal.

It is the first time that a tertiary music institution in South Africa has had so many postgraduate studies published in one year, says Prof Martina Viljoen.

The students who worked under Prof Viljoen's supervision are Hanna van Schalkwyk, senior lecturer in singing at UFS; Ronella Jansen van Rensburg, part-time music lecturer and founder of the Sentraal-Kultuurakademie (Central Culture Academy); Elene Coetzer, also a part-time lecturer and involved in the Mangaung String Project; and Lizabé Lambrechts, who is still studying full-time.

Hanna and Ronella attained their master's degrees and Lizabé honours.

Hanna's research on the unique and at times unorthodox philosophy in singing and method of the pedagogue in singing Sarie Lamprecht (1923-2005) is published in the Tydskrif vir Geesteswetenskappe (Journal for the Humanities).

The study documents interviews held with Lamprecht over more than two years as well as conversations with her most prominent students.

Ronella's study on the relationship between emotional intelligence and musical performance anxiety is divided into two successive articles in the journal Musicus.

Dr Adelene Grobler, Epog director at UFS, was Ronella's co-supervisor.

Elene conducted a qualitative investigation into the Mangaung String Programme in which the social value of this teaching programme is emphasised.

She documented the responses of learners, parents and teachers who are involved in the project. Her article is published in the Journal of the Musical Arts in Africa.

Lizebé reached out to pop culture for her research and wrote about no less a person than the controversial shock-rock-icon Marilyn Manson.

Her study serves as a model analysis for educational work that focuses on popular culture as a didactic instrument.

In this respect Manson's music, which is frequently slated as vulgar or disturbing, is shown as aggressive social comment.

Lizabé's article, which throws light on Manson's bisexual identity, was published as a full-length monograph in the first edition of the overseas online noncejournal.

In 2005 the Department of Music also excelled when it was the first academic music institution in South Africa that published international congress proceedings as a subsidised collection.

The collection contained eminent international authors and was published under the guest editorship of Viljoen.

Die Volksblad – 1.10.07

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