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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Farewell to the Class of 2015
2016-12-07

Description:Class of 2015 Tags: Class of 2015 longdesc=


Some of the students from the Class of 2015

The First Year Leadership for Change programme (F1 L4C) hosted its final graduation ceremony for the class of 2015.

Launched in 2010, the programme gives first-year students international exposure to top universities across the world, providing invaluable opportunities to explore the concepts of transformational leadership, global citizenship and social cohesion.

The 32 students and six staff mentors visited various universities which included, New York University, Rutgers University, Edmonds Community College and Washington University ­- all in the US, Mahasarakham University in Thailand and Vrije University in the Netherlands.

Making a change through critical thinking

Pura Mgolombane, Dean of Student Affairs at the University of the Free State (UFS), challenged the students to think about making a change and to critically think about themselves and how they see the world.

The graduation function, which took place on 16 November 2016, saw the class of 2015 come together to celebrate their accomplishments over the year and allowed the class representative, Tammy Fray, to reflect on all of the valuable lessons learnt.

Special announcement to end the evening

Throughout the evening, representatives from previous years testified to the impact the programme had on their personal development, leadership pathways and their learning communities. The audience was charmed with a song by Stefan Lotter, current chair of the F1 Fellowship Association, and the Delicate Artistry Band.

The evening ended with a special word by Prof Nicky Morgan, acting Rector of the UFS, who convinced by alumni’s testimonies, acknowledged what the exceptional programme had delivered over the past six years. Although it was at the end of its lifetime, he said that in review, ideas emerging from the programme should be explored to give birth to something new.  Watch this space!

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