Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

#PeopleOfKovsies brimming with positivity
2016-12-26

Kovsies both young and old, whether they are currently studying or have already graduated, abound in positive energy. Striving to harness this positivity, the #PeopleOfKovsies campaign was born. Over the past three years, this campaign has garnered a collection of photographs and quotable quotes from visitors, staff, students, and alumni that showcases the feeling that only a Kovsie knows.

The process is simple: Staff photographers approach people on campus and ask whether they are willing to pose for a photo. How they do this is up to the individual’s favourite style: pouting, looking serious, pointing, or just smiling. Participants then also have the opportunity to share a brief message with the Kovsie community, whether it is just how they feel at that particular moment, what it means to them to be a Kovsie, or how they picture that indescribable Kovsie feeling. These photographs, along with their captions, are shared on our social media platforms, and, in some cases, used on campus billboards or in our publications.

Description: Retha Hill Tags: Retha Hill

“I loved being a Kovsie, because my fellow Kovsies were more than just friends   they were like
FAMILY.” - Retha Hill

Description: Keamogetswe Nnyane Tags: Keamogetswe Nnyane

“I get to enrich my community through the diversity and exposure I received as a Kovsie.
To help uplift those who can’t do the same for themselves.” - Keamogetswe Nnyane

Description: Byron Wegger Tags: Byron Wegger

“The gateway that opened my mind to different ideas as well as giving me opportunities
through sport and academics I never would have experienced anywhere else.” - Byron Wegger

Description: Tamie Mbombo_PeopleOfKovsies Tags: Tamie Mbombo

“They have succeeded in creating the conditions wherein students from disadvantaged
backgrounds can be brought to the starting line of a race that many are unaware is even
being run.”-  Tamie Mbombo

Description: Lerothodi Molete Tags: Lerothodi Molete

“It means being an agent of change. Also equipping me with skills and exposure to be the
change I want to see in the world.” - Lerothodi Molete

Description: Lebogang Kotsi Tags: Lebogang Kotsi

"To be a Kovsie means being in a multi-racial learning institution and striving to be a great
leader in the future." - Lebogang Kotsi




We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept