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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

First-years welcomed to the Kovsie family
2017-01-30

Description: Prof Francis Petersen  Tags: Prof Francis Petersen

Newly appointed Vice-Chancellor and Rector of the
University of the Free State, Prof Francis Petersen during
the first-year welcoming.
Photo: Charl Devenish

“How do you like my new blazer? Do you think these stripes suit me?” These were the words of the newly appointed Vice-Chancellor and Rector of the University of the Free State, Prof Francis Petersen, as he took to the stage in his #ProudlyKovsies blazer to welcome the 2017 first-years to the Kovsie family.

The event, which was also the start of the first-year Gateway Programme, took place on Saturday, 21 January 2017, and saw first-years and their parents make their way to the Red Square on the Bloemfontein Campus where they were formally welcomed.

UFS to produce world graduates
As newcomers, Prof Petersen wanted the fresh faces to feel welcome, to feel a sense of belonging. “You are now a Kovsie, and we want you to experience that Kovsie life until you graduate,” he told them.

During his speech, Prof Petersen reassured parents that the academic year would be completed and that the UFS would operate as an institution. He encouraged the students to absorb and gain knowledge and said the university would strive to ensure excellent knowledge. “At the UFS, we want to produce graduates for the world, and we need to ensure that we use our knowledge to uplift society,” he said.

Use differences to benefit from one another
KovsieFM presenters, Tshwaro Thothela and Gontse Choane played host to the gathering and Pura Mgolombane, Dean of Student Affairs, encouraged the first-years to use their differences to benefit from one another and to learn from this opportunity. “Make sure that the good that you do is for yourself, for others and for the university,” he said.

Prof Nicky Morgan, Acting Vice-Chancellor and Rector, welcomed Prof Petersen, his wife Cheslyn, and their two sons, Curtis and Clayton, to the UFS.

The newcomers also had an opportunity to visit their respective faculties and get to know the staff and facilities better.

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