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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

SA and Africa must avoid going over the edge
2017-02-26

Description: Prof Hussein Solomon, SA and Africa must avoid going over the edge Tags: Prof Hussein Solomon, SA and Africa must avoid going over the edge

From left are: Prof JM Moosa (Centre for African
Studies, Jawaharlal Nehru University, India),
Prof Hussein Solomon (Senior Professor: Political
Studies and Governance at the UFS),
Prof Virgil Hawkins (Osaka School of International
Public Policy Studies, Osaka University in Japan), and
Prof Ajay Dubey (Centre for African Studies, Jawaharlal Nehru
University, India).
Photo: Jóhann Thormählen

South Africa and the rest of Africa might be standing on the edge of a cliff and therefore conversations are necessary to avoid tipping over. According to Prof Hussein Solomon that was why a conference to address these issues was recently co-hosted by the University of the Free State (UFS).

Prof Solomon, Senior Professor of Political Studies and Governance at the UFS, said the continent and country needed to make the right decisions. “These right choices refer to the correct economic, political, and social policies.”

International delegates attend
Delegates from India, Japan, Zambia, Lesotho and South Africa attended the conference, called A View from the Precipice: Critical Reflections on South Africa and Africa in the 21st Century, on 13 and 14 February 2017 on the Bloemfontein Campus. It was co-hosted by the UFS Department of Political Studies and Governance, Jawaharlal Nehru University (India), Centre for the Engagement on African Peace and Security, Southern African Centre for Collaboration on Peace and Security and Osaka University (Japan).

Prof Solomon said external actors provided a useful mirror as they gave an idea of how Africa and South Africa were viewed from abroad.

Creating a knowledge-sharing forum
“It is not just about sharing knowledge, but creating a forum for sharing knowledge,” said Prof Virgil Hawkins from the Osaka School of International Public Policy Studies.
Prof Hawkins, who is a visiting professor at the UFS, said a conference like this was one of the cornerstones of the relationship between the UFS and Osaka University. Prof Solomon is also a visiting professor at last mentioned university.

Highlights of conference
Prof Solomon said some of the discussions included that “the ANC government is in crisis and is dragging the rest of the country with it”. Another participant said that 80% of the jobs in the next 20 years had not been created yet – which put the relevance of tertiary education in the spotlight.

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