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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Predation Management Centre helps stock farmers to address predator problem

2017-03-29

Predators, including caracal and foxes, are costing the
livestock industry about R2 billion annually. The
Predation Management Information Centre was
established to collect, analyse, and make information
available on predation and predation management to
stock and game farmers.
Photo: Pixabay

Predators are costing the livestock industry about R2 billion annually. To address the problem, the Department of Animal, Wildlife and Grassland Sciences at the University of the Free State (UFS) teamed up with the Predation Management Forum (PMF).

Predation Management Information Centre established
The UFS has signed service agreements for the establishment of a Predation Management Information Centre with the four industries (wool, mohair, red meat, and game industries) forming part of the PMF. The centre will collect and analyse information on predation and predation management. This information will then be made available in a management information system and information contained in the system will be made available to all users.

Centre makes essential information available
At the information centre, a team of dedicated staff members handles calls and enquiries. Experts in the team are also available to provide advice to farmers. Furthermore, the centre is responsible for the management of information and resources. Relevant policy documents and scientific articles will be stored in an archive at the centre which will also collect research, statistics, biometric information, and information on new research topics.

The information that is collected will be used to assist farmers with predation management. Information on methods which are effective in a specific situation will be made available to farmers in order to help reduce predation on their farms. “By focusing on non-lethal methods in predation management, best practices can be compiled in order to restrict losses attributed to predation to the minimum,” says Quinette Kruger from the information centre.

Contact details for authorities and specialists managing damage-causing animals will also be provided by the centre.

The information centre invites stock farmers, game farmers, the general public, retail, authorities, and other stakeholders to contact the centre at +27 51 401 2210 or PredationMC@ufs.ac.za.