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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Multilingualism and exclusion to be discussed

2007-11-27

Some of the UFS staff who will be attending the colloquium on multilinguisim and exclusion in Antwerp, Belgium are, from the left, front: Prof. Theo du Plessis and Ms Susan Lombaard; back: Prof. Johan Lubbe and Mr Roelof Geyser. All are from the Unit for Language Management.

Multilingualism and exclusion to be discussed

Five members of the University of the Free State’s (UFS) Unit for Language Management will be taking part in an international colloquium at the University of Antwerp in Belgium on the theme: “Multilingualism and exclusion – perspectives on language and society” this week.

“During this week’s colloquium, approximately twenty South African and Flemish colleagues will reflect on the complex relationships within multilingual communities, where a variety of factors can contribute to the inclusion or exclusion of individuals or communities. Some of the papers will focus on policy measures (“from above”) with regard to the relative position of languages in a particular state, and the impact of these policy measures on the lives of language users. Others will investigate perceptions and “appropriation” (“from below”) by the same language user. In view of the multiple points of departure, the colloquium should contribute towards a better understanding of the dynamics within multilingual communities,” said Prof. Theo du Plessis, Director of the Unit for Language Management at the UFS.

“To give expression to the theme of multilingualism and exclusion, lectures will be presented in three languages, namely Afrikaans, English and Dutch. Several postgraduate students (from South Africa and Flanders) will also have an opportunity to report on investigations they are conducting within the framework of their master’s degree and doctoral studies,” said Prof. Du Plessis.

The colloquium is a follow-up of an international symposium held at the UFS during April 2006 in which a considerable number of outstanding scholars from various countries participated.

According to Prof. Du Plessis, the proceedings of the symposium held last year will be released in book form as part of the unit’s publication series “Studies in Language Policy in South Africa”, published by Van Schaik Publishers.

This sixth issue in the series entitled: “Multilingualism and Exclusion. Policy, Practice, Prospects” will be released tonight (26 November 2007) by the Permanent Deputy of the Province of Antwerp at a prestigious event during the colloquium. The issue was edited by Prof. Du Plessis, Prof. Pol Cuvelier (University of Antwerp), Dr Michael Meeuwis (University of Ghent) and Ms Lut Teck (Institute for Higher Education and the Arts in Brussels).

The UFS will be represented by Prof. Du Plessis, Prof. Johan Lubbe, Ms Susan Lombaard and Mr Roelof Geyser of the Unit for Language Management, as well as Prof. Jackie Naudé of the Department of Afro-Asiatic Studies, Sign Language and Language Practice. Representatives from the universities of Pretoria, Johannesburg, North West and the Monash University in Johannesburg will also be participating in the colloquium.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
26 November 2007

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