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Couplepreneurs: stirring legacies, one kidpreneur at a time!

02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk

Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Music builds bridges - Diva Mimi Coertse

2004-09-21

Music is not bounded by colour, religion, politics or time. It builds bridges. It reaches out to people’s hearts and feelings. Everyone understands the language of music. These were the words of the opera and chamber music diva, Mimi Coertse, who delivered the 34th C.R. Swart Memorial Lecture of the Faculty of Humanities at the University of the Free State. The theme of her lecture was Music as international language. Ms. Coertse said there are no boundaries to music. Different from the spoken word in drama, music can be understood by everyone. There are no boundaries in classical music – and specifically in opera. Developed nations adopted the Eurocentric art form as part of their culture. Examples are China, Korea and Japan where classical music became part of these counties’ national culture, she said. “Unfortunately, however, classical music is seen in many instances – and even in our country – as Eurocentric, but that is not the case. When you start analysing it, you will notice that our black choirs specifically sing opera in choir competitions. These choir competitions became a major industry. These choirs prefer to sing opera.” Ms. Coertse said music brings joy, pleasure, relaxations and healing. It moves into the inner chambers of people’s hearts. You cannot swear at someone in music of curse the. Music is sensual, emotional and very spiritual. God is the writer, man just the player.

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