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02 January 2024 | Story Igno van Niekerk | Photo Igno van Niekerk
Tafadzwa Maramura
Dr Tafadzwa Maramura participated in a study on couplepreneurs and ways in which they influence their children to become better entrepreneurs.

After years of hard work, the lonely entrepreneur rode off into the sunset. No family. No one to share the lived experience with. The entrepreneurial journey can be a recipe for loneliness. However, it does not have to be, you can enjoy an entrepreneurial family that leaves a legacy.

Dr Tafadzwa C Maramura, Senior Lecturer in the Department of Public Administration and Management at the UFS participated in a study with Drs Eugine Maziriri (University of Johannesburg), Miston Mapuranga (University of Pretoria), Brighton Nyagadza (Marondera University of Agricultural Sciences) on couplepreneurs and ways in which they influence their children to become better entrepreneurs. The interinstitutional study drew on several fields of expertise and was a fresh addition to the research on access to water that Dr Maramura is doing.

Couplepreneurship is a concept that explains businesses owned and operated by married and/or cohabiting couples. According to Dr Maramura: “The development of couplepreneurship in South Africa as an emerging economy has led to increasing interest in the study of how kids are inspired and/or influenced by their parents towards starting their own and to participate in the already existing family enterprises.”

Nurturing entrepreneurial potential

Couplepreneurs are in a great position to raise kidpreneurs. Who better to listen to the heroic stories of how mom and dad started off with a big dream, growth mindsets, and steadfast commitment to building their business than their offspring? Like teaching a person how to fish rather than giving them fish, couplepreneurs do not hand their kids a business, they teach them how to run and grow a business.

Dr Maramura believes that nurturing an entrepreneurial potential is the result of “encouraging resilience, adaptability, and a willingness to embrace failure, even as a learning opportunity”. Combine this with an environment that promotes creativity, critical thinking, and problem-solving skills, and you have the recipe for a kidpreneur to become an entrepreneur. Now add more ingredients: parents who offer support, mentorship, and exposure to diverse experiences. Put it in the heated oven called business – and you have created the meal all entrepreneurs crave: Legacy.

News Archive

Anonymous e-mail campaign
2008-03-14

Statement by Prof. Frederick Fourie, Rector and Vice-Chancellor of the University of the Free State (UFS)

A number of anonymous e-mails have been sent around the country the past couple of days creating a false impression about the situation on the Main Campus of the University of the Free State (UFS) in Bloemfontein.

In the e-mail reference is made to the morning of Tuesday, 4 March 2008 when incidents of intimidation by black students occurred on the Main Campus.

In the e-mail it is alleged that a white girl was attacked at the food court, her clothes ripped from her body, thrown off the Thakaneng Bridge (the university’s student centre) and that she had to run back to her residence. This is not true and if it was the case, the matter would have been reported and would have been addressed immediately.

Allegations of chaos and disorder on the Main Campus in Bloemfontein are also made in the e-mail. This is also untrue. Two peaceful protest marches, for which permission was granted, have already taken place yesterday and today (Thursday, 13 March 2008). These marches took place without any incidents.

I regard this as an anonymous campaign to whip up emotions, destabilise the campus and to instill fear among staff and students who are traumatised by the Reitz video and the repercussions thereof.

I urge parents, especially, not to allow themselves to be upset by such false rumours and e-mails.

All the university’s community, including parents, staff and students must come to terms with the Reitz video in a calm and rational way. The UFS management is intensively busy to manage this situation in the interest of the university and all its people. Academic activities are continuing as normal.


Media Release
Issued by: Anton Fisher
Director: Strategic Communication
Tel: 051 401 3422
Cell: 072 207 8334
E-mail: fishera.stg@ufs.ac.za  
13 March 2008

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