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26 January 2024 | Story Charlene Stanley | Photo Supplied
Mother tongue pride
UFS staff members and students celebrating learners’ achievements at the Philippolis Public Speaking Competition. Pictured are Jani de Lange and Likiledi Mokoena; back: Lusenda Machini, Kevin Cloete, Susan Lombaard, Tinotenda Magaya, and Mabatho Ntsieng.

A unique public speaking competition hosted in the small town of Philippolis has done wonders to not only build confidence in young mother tongue speakers, but to broaden the cultural perspectives of an entire community.

The Philippolis Public Speaking Competition has been hosted by the Unit for Language Facilitation and Empowerment (ULFE) and the Department of Community Engagement (CE) at the University of the Free State (UFS) since 2013. What started as a small competition for learners in this Southern Free State town, has grown into a much-anticipated annual event, drawing participants from schools in neighbouring towns such as Trompsburg, Bethulie, Jagersfontein, Fauresmith, Gariepdam, and Reddersburg.

Talking about heritage

Every year, learners from Grades 6 to 9 are invited to present a speech on a specific heritage-related topic. Participants are encouraged to speak in their mother tongues – which in this region are mainly Afrikaans, Sesotho, Setswana, and isiXhosa.

Interpreters from the UFS ULFE ensure that the audience can follow each speech. For the past few years, deaf learners from the Bartimea School for the Deaf and Blind in Thaba Nchu and Re Tlameleng School for the Deaf in Kimberley have made welcome appearances, assisted by UFS sign language interpreters.

“This is a wonderful opportunity to teach our young people about acknowledging and respecting different opinions – but also to consider perspectives from differently abled individuals,” enthuses Anita Muller, a teacher from Bergmanshoogte Primary School, who has been involved in the competition from the very beginning.

“Learners in rural areas so often believe they don’t have a voice, and that nobody is interested in their opinions,” she continues.

“This competition does wonderful work in building feelings of self-worth and self-confidence. And it is usually a welcome opportunity for our broader community to get together, learn about one another’s cultures, and change perspectives.” 

Embracing individuality

Jani de Lange, UFS Lecturer in South African Sign Language and Deaf Studies, and one of the coordinators of the project, says she was excited to note that the master of ceremonies of last year’s competition was a former participant in the very first event.

“This project gives me a sense of pride and reminds me why I am part of the UFS. It has been a real eye-opener to see how important it is for those involved,” she says.

“It encourages our young people to embrace their individuality, as we celebrate the cultures and traditions of all those who participate,” says Mabatho Ntsieng from the Engaged Scholarship Office. She says young people often lose sight of where they come from. By giving them opportunities to research topics linked to their heritage and then present their speech in their mother tongue, they can return to their cultural roots.

“It is wonderful to see how proud these participants are and the impact it has on the schools and the community.”

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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