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26 January 2024 | Story Charlene Stanley | Photo Supplied
Mother tongue pride
UFS staff members and students celebrating learners’ achievements at the Philippolis Public Speaking Competition. Pictured are Jani de Lange and Likiledi Mokoena; back: Lusenda Machini, Kevin Cloete, Susan Lombaard, Tinotenda Magaya, and Mabatho Ntsieng.

A unique public speaking competition hosted in the small town of Philippolis has done wonders to not only build confidence in young mother tongue speakers, but to broaden the cultural perspectives of an entire community.

The Philippolis Public Speaking Competition has been hosted by the Unit for Language Facilitation and Empowerment (ULFE) and the Department of Community Engagement (CE) at the University of the Free State (UFS) since 2013. What started as a small competition for learners in this Southern Free State town, has grown into a much-anticipated annual event, drawing participants from schools in neighbouring towns such as Trompsburg, Bethulie, Jagersfontein, Fauresmith, Gariepdam, and Reddersburg.

Talking about heritage

Every year, learners from Grades 6 to 9 are invited to present a speech on a specific heritage-related topic. Participants are encouraged to speak in their mother tongues – which in this region are mainly Afrikaans, Sesotho, Setswana, and isiXhosa.

Interpreters from the UFS ULFE ensure that the audience can follow each speech. For the past few years, deaf learners from the Bartimea School for the Deaf and Blind in Thaba Nchu and Re Tlameleng School for the Deaf in Kimberley have made welcome appearances, assisted by UFS sign language interpreters.

“This is a wonderful opportunity to teach our young people about acknowledging and respecting different opinions – but also to consider perspectives from differently abled individuals,” enthuses Anita Muller, a teacher from Bergmanshoogte Primary School, who has been involved in the competition from the very beginning.

“Learners in rural areas so often believe they don’t have a voice, and that nobody is interested in their opinions,” she continues.

“This competition does wonderful work in building feelings of self-worth and self-confidence. And it is usually a welcome opportunity for our broader community to get together, learn about one another’s cultures, and change perspectives.” 

Embracing individuality

Jani de Lange, UFS Lecturer in South African Sign Language and Deaf Studies, and one of the coordinators of the project, says she was excited to note that the master of ceremonies of last year’s competition was a former participant in the very first event.

“This project gives me a sense of pride and reminds me why I am part of the UFS. It has been a real eye-opener to see how important it is for those involved,” she says.

“It encourages our young people to embrace their individuality, as we celebrate the cultures and traditions of all those who participate,” says Mabatho Ntsieng from the Engaged Scholarship Office. She says young people often lose sight of where they come from. By giving them opportunities to research topics linked to their heritage and then present their speech in their mother tongue, they can return to their cultural roots.

“It is wonderful to see how proud these participants are and the impact it has on the schools and the community.”

News Archive

Stakeholders endorse UFS’s vision and strategy
2014-05-27

Results from a perception audit commissioned by the University of the Free State (UFS) in February 2014 have been finalised. The audit indicates that 86,14% of the university’s internal and external stakeholders agree with the institution's stated vision. An average of 81,99% of stakeholders endorse our values and 81,28% agree with our goals. 

The study was commissioned by the university's Department of Communication and Brand Management and conducted by an external firm of independent researchers. It was aimed at determining internal and external stakeholder understanding and endorsement of university strategy, as well as tracking core reputational indicators and perceptions.

The study was conducted among a representative sample of 23 stakeholder groupings, including staff, current and prospective students, donors, alumni, school principals, community leaders, potential employers of students and international partner universities.

Two similar audits were conducted in the last ten years – in 2005 and again in 2008 after the Reitz incident. Although a direct comparison of findings would not be psychometrically rigorous due to differing research modelling and sampling methods, there is a strong indication that the perception of the institution's stakeholders has shifted.

The uniqueness of the study and the research model developed for the project have recently received international recognition from the International Association of Business Communicators (IABC). The prestigious Jack Whittmer Research Award was presented to the university on 9 June 2014 during the Excellence Awards Gala of the association's world conference held in Toronto, Canada.

Read the full release (pdf)

 

 

Issued by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584 or +27(0)83 645 2454
E-mail: news@ufs.ac.za
Fax: +27(0)51 444 6393

 

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