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Creating mother tongue pride and confidence in rural areas

26 January 2024 | Story Charlene Stanley | Photo Supplied

A unique public speaking competition hosted in the small town of Philippolis has done wonders to not only build confidence in young mother tongue speakers, but to broaden the cultural perspectives of an entire community.

The Philippolis Public Speaking Competition has been hosted by the Unit for Language Facilitation and Empowerment (ULFE) and the Department of Community Engagement (CE) at the University of the Free State (UFS) since 2013. What started as a small competition for learners in this Southern Free State town, has grown into a much-anticipated annual event, drawing participants from schools in neighbouring towns such as Trompsburg, Bethulie, Jagersfontein, Fauresmith, Gariepdam, and Reddersburg.

Talking about heritage

Every year, learners from Grades 6 to 9 are invited to present a speech on a specific heritage-related topic. Participants are encouraged to speak in their mother tongues – which in this region are mainly Afrikaans, Sesotho, Setswana, and isiXhosa.

Interpreters from the UFS ULFE ensure that the audience can follow each speech. For the past few years, deaf learners from the Bartimea School for the Deaf and Blind in Thaba Nchu and Re Tlameleng School for the Deaf in Kimberley have made welcome appearances, assisted by UFS sign language interpreters.

“This is a wonderful opportunity to teach our young people about acknowledging and respecting different opinions – but also to consider perspectives from differently abled individuals,” enthuses Anita Muller, a teacher from Bergmanshoogte Primary School, who has been involved in the competition from the very beginning.

“Learners in rural areas so often believe they don’t have a voice, and that nobody is interested in their opinions,” she continues.

“This competition does wonderful work in building feelings of self-worth and self-confidence. And it is usually a welcome opportunity for our broader community to get together, learn about one another’s cultures, and change perspectives.”

Embracing individuality

Jani de Lange, UFS Lecturer in South African Sign Language and Deaf Studies, and one of the coordinators of the project, says she was excited to note that the master of ceremonies of last year’s competition was a former participant in the very first event.

“This project gives me a sense of pride and reminds me why I am part of the UFS. It has been a real eye-opener to see how important it is for those involved,” she says.

“It encourages our young people to embrace their individuality, as we celebrate the cultures and traditions of all those who participate,” says Mabatho Ntsieng from the Engaged Scholarship Office. She says young people often lose sight of where they come from. By giving them opportunities to research topics linked to their heritage and then present their speech in their mother tongue, they can return to their cultural roots.

“It is wonderful to see how proud these participants are and the impact it has on the schools and the community.”

News Archive

UFS SIFE is the best in SA!

2004-07-09

The SIFE team celebrates their victory with Jack Shewmaker, founder of SIFE in 1975 and past-president of Walmart in the USA, and Moses Kgosana, Chairman of KPMG SA.

The Students in Free Enterprise (SIFE) team of the University of the Free State competed in the National SIFE championships on Thursday, June 17, 2004 at Ceasar’s Convention Centre in Johannesburg.

Strong competition was experienced from the other ten participant SA universities, e.g. the Universities of the Western Cape, Kwazulu-Natal, Cape Town and RAU, but die UFS SIFE team retained the national championship for the third year running.

The team will now represent South Africa and the University of the Free State in Barcelona, Spain at die SIFE World Cup. The competition will be held from 22 to 24 September 2004.

The presentation team members for the competition were Tsholofelo Tlhomelang, Imameleng Matete, Kenneth Lefa, Kabelo Lephaka, Nadia van Staden, Tshepo Mahloko (Multi-Media), Werner Schmidt (Faculty Advisor). Supporting the presentation team were Lineo Peete, Keketso Ntene, Ruth Morienyane, Motaung Mathaba, Tshireletso Seekoe, Peter Letsoalo, Obakeng Msuthwana, Tshepiso Lebentle, JC Langeveldt and Michelle Stanley.

SIFE is a world-wide non-profit organisation with the express aim of encouraging students to spread their business knowledge - gained in the classroom - to the community, to promote and expand the principles of free enterprise.( www.sife.org )

The criteria by which SIFE-projects are measured are the following:

• How free markets work in the global economy.
• How entrepreneurs succeed by identifying a market need and then profitably producing and marketing a product or service to fill that need.
• The personal entrepreneurial, communications, technology and financial management skills needed to successfully compete.
• Practicing business in an ethical and socially responsible manner that supports the principles of a market economy.
• Measuring the results of projects, utilizing mass media and the Internet, involving non-business majors and utilizing a Business Advisory Board, communicating the program through a written report and verbal presentation.

The UFS’ SIFE-team’s presentation complied with all the above mentioned criteria. SIFE UFS’ education drive stretched from primary school learners, to adults who had been working for thirty years – this diverse group was taught about the free market system and its value in the global village. Business ethics and basic business principles were communicated in a fun and interactive way to learners. High-level business advice was given to entrepreneurs who started new projects, e.g. a brick-maker, and marketing advice were given to existing businesses in need of expansion.

If you are interested in helping SIFE UFS achieve its goals, e-mail Werner Schmidt at
schmidtw.ekw@mail.uovs.ac.za or phone him at 051 – 401 3376.

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