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12 January 2024
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Story Nonsindiswe Qwabe
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Photo Sonia Small
Since joining the UFS in 2008, Dr Grey Magaiza has worked extensively on approaches that can foster the socio-economic transformation of societies.
“The future should be one where communities can decide on their development agenda and futures. That’s the most important for me.” Dr Grey Magaiza, Deputy Director of the Centre for Gender and Africa Studies (CGAS) and Head of the Community Development programme on the Qwaqwa Campus, is passionate about capacitating communities to be agents of change and advancement. His vision for the future emphasises the empowerment of communities to take charge of their development by actively participating in decision making and the implementation of development projects that can improve their lives.
Since joining the UFS in 2008, Dr Magaiza has worked extensively on approaches that can foster the socio-economic transformation of societies. Over the years, he has crafted his research speciality into one that he is most proud of – being an interdisciplinary scientist immersed in the development of communities.
“I’m in a fortunate position of researching what I like. I say ‘fortunate’, because I’ve taken the time to understand what I’m passionate about, which is the overall field of rural livelihoods and livelihood futures – in short, community development. My research starts from an engaged university, understanding the elements that a university must use to enhance transformation and relevance to its immediate community in terms of development.”
One of the ways he has done this is by looking at social entrepreneurship as a development approach for young people in a rural setting. Through workshops with non-profit and civic organisations in Qwaqwa, Dr Magaiza has been helping these organisations to map out their needs and actively meet them through the involvement and support of external role players.
“We understand that communities are part of the national development agenda, but even that national agenda respects community knowledge and intentions and allows communities to shape their identity. A critical enabler of this is community organising. You bring back the capacity in communities to have dialogues on issues affecting them as spaces for engagement, knowledge exchange, and for people to just talk about their way forward.”
By enabling communities to define their development agenda, they can address their specific needs, challenges, and aspirations, he said. “When I look at livelihood futures, it’s quite an exciting aspect of my work – it’s like looking into a fortune tellers’ globe, because you’re not deciding for communities what they should do, but the communities themselves take those decisions.”
Well-known copy writer trains UFS students
2006-10-16
Ms Claire Harrison, well-known copy writer and lecturer from the VEGA advertising school in Johannesburg, presented a workshop on copy writing on the Main Campus of the University of the Free State (UFS) in Bloemfontein. She was invited by the Department of Communication and Information Studies. The workshop forms part of a greater partnership between this department and the Department of Afrikaans and Dutch, German and French to improve skills in the course. Other partners include the Department of Drama and Theatre Art, the graphic design school DCM and the national radio stations RSG and SAFM. The workshop also serves as preparation for the advertisements the students must make for the Society of Physically Disabled and Kidz Care Trust.

Here are, from the left, front: Ms Danielle McLachlan (third-year student in Integrated Marketing Communication), Ms Harrison, Dr Angelique van Niekerk (presenter of the course in advertising copy writing and lecturer at the Department of Afrikaans and Dutch, German and French) and Ms Dalmé Mulder (lecturer at the Department of Communication and Information Studies); back: Mr Napo Moliana (third-year student in Integrated Marketing Communication).