Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
25 January 2024
EASA conference

The University of the Free State’s Bloemfontein campus played host to the English Academy of Southern Africa’s (EASA) annual international conference on 7-8 December 2023.  Attracting 35 delegates from Canada, the UK, Nigeria, Botswana, and South Africa, the two-day conference delved into the theme, “Ways of Reading: Literature and Literacy,” with a diverse group seeking to unravel the intricate relationship between literature and literacy.

The proceedings were inaugurated by Prof Vasu Reddy, emphasising the importance of exploring how literacy shapes our modes of attention, both culturally and socially. He expressed his faith that the conference would be “generatively disruptive,” noting that “where there is disruption, there is also growth.”

Featuring two eminent keynote speakers, the conference saw Prof David Attwell, Emeritus Professor at the University of York (UK), discussing the connection between translingualism and creativity in a lecture titled, “A Ventriloquial Literature: The Art of ‘Throwing the Voice’ in the South African Canon. On the second day, Dr Karen Jennings, author of the Booker Prize longlisted novel An Island, reflected on “how place and identity are crucial to the act of creation,” with her talk whimsically titled, “Bums in the Ground.”

Delegates approached the conference theme in various ways, with some exploring how specific writers or critical movements have shaped scholarly reading habits. Others highlighted the significance of literacy for social justice. This diversity extended to the interdisciplinary nature of the conference, bringing together scholars working in language practice, literary studies and even the medical humanities.

Convened by Dr Rick de Villiers, a senior lecturer in the Department of English and the regional vice-president of EASA, the conference delighted in attracting scholars from different backgrounds and stages of their careers. “We had a wonderful mix of established and early-career scholars. The atmosphere was rigorous and robust but collegial throughout.”

Speaking on behalf of EASA, Dr De Villiers extended gratitude for the financial and administrative support from the UFS, particularly the Department of English.

News Archive

Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept