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02 January 2024 | Story Gerda-Marié van Rooyen | Photo Chris Nelson
Dr Maryam Amra Jordaan
Dr Maryam Amra Jordaan, co-founded SA Rebuilders.

Only 16% of plastic gets recycled in South Africa, despite technological advancements. While the Extended Producer Responsibility (EPR) Regulation of 2021 assigns post-consumer recycling responsibility to producers, substantial efforts are needed to develop effective waste management strategies, heighten public awareness, discover practical solutions, and hold plastic-producing companies accountable.

Prioritising environmental sustainability

Dr Maryam Amra Jordaan co-founded SA Rebuilders with her husband, Yasar Amra, in 2016. By combining 3D printing, chemistry, and plastic recycling, they tackle socio-economic issues while prioritising environmental sustainability. As the daughter of a miner from Kimberley, Dr Jordaan is committed to mitigating the negative effects that industries have on the health, environment, and social aspects of local communities. She was honoured with an Alumni Cum Laude Award from the University of the Free State (UFS) for her work in this regard.

Dr Jordaan’s academic journey at the UFS from 2001 to 2013 includes a BSc in Chemistry and Physiology, BSc Honours, MSc, and a PhD in Organic Chemistry. She dedicated five years to lecturing and research on the Qwaqwa Campus and four years at the Mangosuthu University of Technology (MUT). During this time, she authored 19 pharmaceutical and environmental chemistry research papers and won numerous national and international awards. She entered the UFS with dreams of assisting in some way and ended up helping to solve the Sustainable Development Goals (SDGs).

“Remarkable potential for rapid prototyping and supply chain resilience through digitisation exists, but the current energy crisis hampers the full realisation of 3D printing’s potential,” Dr Jordaan explains. Added to this, is the complex endeavour of becoming a 3D engineer. “Expertise in materials science and project management is equally essential. Creativity, quick learning, and meticulous attention to detail are all characteristics necessary to excel as a 3D engineer.”

Seeking out biodegradable product alternatives

Dr Jordaan stresses the need for effective waste management, awareness, practical solutions, and accountability for individuals and plastic-producing companies. Therefore, she promotes reusable and recyclable shopping bags, among others, and instils this behaviour in her children. The Amras actively seek out biodegradable product alternatives, as they are fully aware of the environmental impact of the manufacturing industry.

They incorporated this ideology in the manufacturing process of organic butter by transforming the plastic waste from this process into a 3D filament. This product is currently undergoing SABS testing, after which it will be available to the local market.

News Archive

Humour a powerful tool to address serious issues
2017-12-06


 Description: Michelle Malan  Tags: Michelle Malan  

Michelle Malan received a Dean’s medal from the Faculty of Humanities at the mid-year
graduation ceremonies for her Master’s degree.
Photo: Jóhann Thormählen

People, in most contexts, are more open to engage in serious issues such as politics and economics if it is presented in a humorous way. This makes humour a very powerful tool to address burning issues in our society.

These are some of the findings in the research of Michelle Malan, a part time lecturer in the Department of Linguistics and Language Practice at the University of the Free State (UFS). 

How comedians and cartoonists use humour
The basic premise of her research, titled The Intersemiotic Translation of Humour, was to see how comedians and cartoonists take news stories and translate it into humour. She received the Dean’s medal for the best Master’s degree in the Faculty of the Humanities at the mid-year graduation ceremonies in June 2017.

“More specifically, I explored how the medium constrains potential meaning-making in cases of intersemiotic translation in which humour is constructed,” she says.

Cartoon vs a comic television show
According to her the medium in which a message is given, in this case comedy, definitely influences how one is able to form meaning from it. “For instance, a cartoon (visual medium) would have a different meaning-making potential than a comic television show.”

She also notes that one must understand the workings of humour, which includes the mediums in which it is presented, so that the intended humour does not do more harm than good. 

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