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02 January 2024 | Story Gerda-Marié van Rooyen | Photo Chris Nelson
Dr Maryam Amra Jordaan
Dr Maryam Amra Jordaan, co-founded SA Rebuilders.

Only 16% of plastic gets recycled in South Africa, despite technological advancements. While the Extended Producer Responsibility (EPR) Regulation of 2021 assigns post-consumer recycling responsibility to producers, substantial efforts are needed to develop effective waste management strategies, heighten public awareness, discover practical solutions, and hold plastic-producing companies accountable.

Prioritising environmental sustainability

Dr Maryam Amra Jordaan co-founded SA Rebuilders with her husband, Yasar Amra, in 2016. By combining 3D printing, chemistry, and plastic recycling, they tackle socio-economic issues while prioritising environmental sustainability. As the daughter of a miner from Kimberley, Dr Jordaan is committed to mitigating the negative effects that industries have on the health, environment, and social aspects of local communities. She was honoured with an Alumni Cum Laude Award from the University of the Free State (UFS) for her work in this regard.

Dr Jordaan’s academic journey at the UFS from 2001 to 2013 includes a BSc in Chemistry and Physiology, BSc Honours, MSc, and a PhD in Organic Chemistry. She dedicated five years to lecturing and research on the Qwaqwa Campus and four years at the Mangosuthu University of Technology (MUT). During this time, she authored 19 pharmaceutical and environmental chemistry research papers and won numerous national and international awards. She entered the UFS with dreams of assisting in some way and ended up helping to solve the Sustainable Development Goals (SDGs).

“Remarkable potential for rapid prototyping and supply chain resilience through digitisation exists, but the current energy crisis hampers the full realisation of 3D printing’s potential,” Dr Jordaan explains. Added to this, is the complex endeavour of becoming a 3D engineer. “Expertise in materials science and project management is equally essential. Creativity, quick learning, and meticulous attention to detail are all characteristics necessary to excel as a 3D engineer.”

Seeking out biodegradable product alternatives

Dr Jordaan stresses the need for effective waste management, awareness, practical solutions, and accountability for individuals and plastic-producing companies. Therefore, she promotes reusable and recyclable shopping bags, among others, and instils this behaviour in her children. The Amras actively seek out biodegradable product alternatives, as they are fully aware of the environmental impact of the manufacturing industry.

They incorporated this ideology in the manufacturing process of organic butter by transforming the plastic waste from this process into a 3D filament. This product is currently undergoing SABS testing, after which it will be available to the local market.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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