Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
16 January 2024 | Story Leonie Bolleurs
Scie-Ed building

The university is transforming its campus with state-of-the-art infrastructure development. We are creating spaces that foster learning, empower groundbreaking research, and offer an enriching university experience.

UFS Sasol Library

The UFS has been hard at work to move away from traditional library spaces towards creating tech-enhanced, flexible environments that are dynamic for teaching and learning. According to Jeannet Molopyane, Director of Library and Information Services, they strive to align their spaces with global best practices with the infrastructure changes.

Centre for Mineral Biogeochemistry

The Centre for Mineral Biogeochemistry – completed in February 2023 – integrates seamlessly with its surrounding environment, while also providing a new collaborative workspace for the centre’s personnel. This state-of-the-art facility boasts various laboratories which were mainly funded by the Department of Science and Innovation (DSI). The CMBG includes, among other initiatives, the Mineral Node of the Biogeochemistry Research Infrastructure Platform (BIOGRIP), an initiative of the DSI. This space is situated next to the existing Microbiology Building on the Bloemfontein Campus. 

University Estates Building

For this repair and renovation project, with a construction theme, internal and external materials were selected for their low-maintenance qualities. The first office, located opposite the entrance door, features cladding with exposed galvanised corrugated iron. A new steel mezzanine level was installed and painted in ‘CAT’ yellow and black. All pipes, including plumbing and electrical, are exposed on wall surfaces. The use of internal exposed brickwork, concrete floors, and oriented strand board in ceilings and cupboards further accents this quality in the completed project. 

Animal Research Centre

The Animal Research Centre on the Qwaqwa Campus, replaced the temporary structure that previously served as animal housing. The new structure complies with the requirements and standards for a research facility and caters to the needs of researchers and animals, including small and large rodents. The exterior materials used complement those of the surrounding buildings, providing a low-maintenance profile. The building, accessible to persons with disabilities, contains two research laboratories, an ecotoxicology laboratory, a veterinarian’s office, and a procedure room.

South Campus 24/7 Study Space

The shift to extended programmes and dramatic increase in student enrolment on the South Campus created the need for additional study areas. Considering the steep site outcrop and the existing pedestrian routes from the lower campus, the design explored building blocks that progressively staggered up the hill to accommodate a small amphitheatre study area, maximising seating capacity. This allows the building to accommodate the site’s steepness rather than ignore it. The final design provides study spaces on three levels, all accessible via a ramp, with the main functions situated on the primary level. This design also ensures accessibility for all users, including those with disabilities.

KovsieGear

Incline Architects has designed a new innovative space on the Thakaneng Bridge on the Bloemfontein Campus to accommodate the expansion of the KovsieGear outlet. This new design incorporates extra retail space along with additional room for administration work. The KovsieGear shop now features a new aesthetic, created with natural materials to complement the UFS colours.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept