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19 January 2024 | Story Leonie Bolleurs | Photo Supplied
Prof Gert van Zyl
The Dean of the Faculty of Health Sciences, Prof Gert van Zyl, was recently appointed as the Chairperson of the South African Committee of Medical Deans (SACOMD).

The Dean of the Faculty of Health Sciences at the University of the Free State (UFS), Prof Gert van Zyl, was appointed as the Chairperson of the South African Committee of Medical Deans (SACOMD).

Prof Van Zyl, who has been a member of the SA Committee of Medical Deans since 2001, says it is a privilege and a highlight to again serve the health sciences academic community in this very dynamic and special time for medical schools.

He is especially looking forward to working with a brilliant team of deans and leaders in SACOMD, to build on the achievements of the past, and to excel in those areas that they have collectively decided to pursue for the future.

Taking on the role of Chairperson of SACOMD once more, leading with an outstanding team and a shared vision, signifies a special moment in his career, particularly as he approaches the conclusion of a fulfilling journey as dean. During his tenure, Prof Van Zyl was dedicated to actively contributing to stakeholders in the health sciences arena, including the academic community, SACOMD, as well as staff and students at the university.

He is of the opinion that this position brings exceptional value to both the faculty and the university. “It aligns with their collective vision of academic excellence across undergraduate and postgraduate teaching and learning as well as research,” he states.

SACOMD’s strategy for 2024

The Committee’s goal is to facilitate the optimisation and transformation of academic activities in Health Sciences faculties in order to meet the healthcare, research, and social imperatives of the country.

During a strategic session held in 2023, SACOMD determined the following objectives that align with their goal. According to Prof Van Zyl, they will strive to embrace collaboration, establish trust-based relationships among its members, seek proactive and consensus-driven decision-making, share information (drawing knowledge and insights from each other) to collectively advance thought leadership, and leverage their position as an influencer for improved health sciences training and strengthened health systems.

He says there are some exciting trends in a number of areas that will play an important role in advancing medical and health sciences. This includes the role of artificial intelligence, simulation, and robotic surgery in the academic health sciences arena.

As a committee, they will also look at the establishment of work-based assessment as a requirement in the postgraduate training environment of medical specialists in South Africa, the role of higher education academia in a National Health Insurance (NHI) system, as well as improving undergraduate and postgraduate teaching and learning. “All these activities are already guided by a set of detailed actions, responsibility areas, and academic outcomes,” he says.

Furthermore, they will provide support for new medical schools in order to serve the country in producing excellent health professionals. In doing so, they plan to create a more sustainable funding environment, improve the world-class status of training in both undergraduate and postgraduate teaching, and influence important clinical training platforms to support the academic health sciences agenda.

Patients is our first priority

Although operating on a strategic level in serving the health sciences community, Prof Van Zyl also shares his thoughts with students who aspire to pursue a career in this field. “Choose a career for the right reasons. Do not forget that your patients are your first priority in everything you do. Make the most of the opportunity if you are in the privileged position to be selected to study and build a career in health sciences,” he says.

He adds that resilience is an important characteristic when deciding to pursue a career in the medical field. According to him, it is also key to be a team player, have sound mental and spiritual health, and to have compassion in everything you do as a health sciences professional.

“Play this role as a team member, with the oath you have taken and with the Declaration of Geneva’s emphasis on the welfare of patients as your compass. Live this out in your daily professional activities. You are part of a group of professionals known for healing and caring for communities. Play the role required.”

“Mother Theresa said, ‘I alone cannot change the world, but I can cast a stone across the waters to create many ripples.’” “Create your own ripples!” Prof Van Zyl urges aspiring medical professionals.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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