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22 January 2024 | Story Leonie Bolleurs | Photo Born2shoot
Dr Tommie van Zyl, Prof Philippe Burger and Prof Francis Petersen
At the launch of NovaLogix, a company co-owned by the UFS and ZZ2, were, from the left, Dr Tommie van Zyl, CEO of the ZZ2 Group, and Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences, and Prof Francis Petersen, Vice-Chancellor and Principal.

The University of the Free State (UFS) recently (17 January 2024) launched NovaLogix in collaboration with ZZ2, a well-known South African fresh produce company.

This new company, co-owned by the university and ZZ2, aims to develop and produce a probiotic used in the production of fresh produce to enhance plant health and growth. Projects include a focus on improved production techniques, product registration, commercialisation, and improved recipes.

Members of the university’s management structures were present at the formal launch of NovaLogix – which took place on the UFS Bloemfontein Campus – including the Vice-Chancellor and Principal, Prof Francis Petersen; the Deputy Vice-Chancellor: Research and Internationalisation, Prof Vasu Reddy; and the Senior Director of the Directorate Research Development, Dr Glen Taylor. The deans of the two faculties that will be mainly involved in this partnership were also present, namely Prof Paul Oberholster, the Dean of the Faculty of Natural and Agricultural Sciences, and Prof Philippe Burger, the Dean of the Faculty of Economic and Management Sciences.

Among the attendees representing ZZ2 were Dr Tommie van Zyl, the Chief Executive Officer of the ZZ2 Group, Piet Prinsloo, Executive Manager at ZZ2, as well as Wiam Haddad, the new CEO of NovaLogix.

Co-creation and more sustainable outcomes

In his welcoming remarks, Prof Petersen stated that this event marks the culmination of a five-year journey that began in 2019 when he, Prof Burger, and Prof Danie Vermeulen, former Dean of the Faculty of Natural and Agricultural Sciences, first visited ZZ2 to initiate closer collaboration and cooperation.

He is of the opinion that the relationship with ZZ2 is ideally suited to assist the university in realising the core values of Vision 130, the university’s strategic intent to reposition the institution as one of the leading universities in South Africa by 2034.

The knowledge, experience, and expertise that ZZ2 brings to the partnership, complement the exciting and impactful research done by the university’s academics across a range of disciplines. - Prof Francis Petersen

Prof Petersen said that the UFS values partnerships with the private sector, and he considers ZZ2 to be a knowledge partner with co-creation as a key component in this collaboration.

“Working together on a challenge makes the solution more sustainable. I believe that innovation and this co-creation approach will generate outcomes that transform the agricultural sector and impart knowledge to the next generation,” he stated.

“The knowledge, experience, and expertise that ZZ2 brings to the partnership complement the exciting and impactful research conducted by the university’s academics across a range of disciplines. I am looking forward to a partnership that will grow from strength to strength,” concluded Prof Petersen.

Breakthrough developments in the pipeline

According to Dr Van Zyl, ZZ2 would like to continue building a future with the university based on a symbiotic relationship. “We want to ensure that our strengths as an organisation are put to good use,” he said, expressing a strong conviction that there will be breakthrough developments with this initiative.

This work will align with ZZ2’s ‘Work with nature’ journey that began more than two decades ago, steering away from conventional, industrial agriculture towards a system that aims to farm in harmony with nature. “It is important that we nurture nature while using her resources,” he said.

He is excited to work with the university, exploring improved techniques and technologies to find more effective ways towards a sustainable future. “Knowledge partners are important in this journey,” he stated.

Building on existing collaborations

In September 2022, the university entered into a collaboration agreement with ZZ2. The partnership between the two entities included the establishment of FreeFarm Innovation, a company that in turn has a holding in NovaLogix and is designed to leverage the strengths, capabilities, skills, and resources of both parties. Part of the operations of FreeFarm Innovation included opportunities for research, commercialisation, and the enhancement of agricultural products. This has come into effect in projects on, for example, business operations, agricultural sustainability, and innovative approaches to growing fruit and vegetables, to name but a few.

News Archive

Elzmarie honoured internationally for economics education
2012-10-13

Elzmarie Oosthuizen (middle) with Prof. John Brock of Colorado University in Colorado Springs and Prof. Claudia Parliament of Minnesota University.
12 October 2012

An exceptional honour has been bestowed on Elzmarie Oosthuizen of the Faculty of Natural and Agricultural Sciences with the awarding of the Patricia K. Elder International Award to her in America at the beginning of October 2012.

The award is made by the National Association of Economics Educators and the Council for Economics Education (CEE). It gives recognition to individuals whose outstanding and committed service makes a meaningful impact on the delivery of economics education worldwide. The award was made to her at the 51th annual Financial Literacy and Economics Education Conference in Kansas City, Missouri.

Elzmarie is Manager: Teaching and Learning in the Faculty. She was originally appointed to manage various projects to better prepare students for what is expected of them.  She teaches in the extended programme and achieved success with bridging mathematics and the changing methodologies that she uses.

She plays an active role in international economics education programming. Elzmarie was an essential element in the development of CEE’s programmes in South Africa and has now moved to expand economics education programmes to Namibia, Lesotho and Botswana. 

She successfully participated in the CEE’s Train the Writers programme and lobbied the CEE to provide a mentoring programme that would prepare participants to offer a training of writers programme within their own country. This year, she presented the first writers programme for South African teachers.

Claudia Parliament, Director of the Minnesota Council on Economics Education, said in her recommendation for the award:  “Elzmarie is a change agent.  She has boundless energy.  Few can keep up with her work pace.  She has put economics education on the map in South Africa and she is poised to have a similar impact in other countries in southern Africa.”

Elzmarie says: “I feel very honoured to have received this award.” Since 2004, she has worked very hard and trained some 800 teachers. In 2011, some 200 000 children were reached through the training.

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