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04 July 2024 | Story Jacky Tshokwe | Photo Supplied
Launch of the Artists in Residency  2024
Prof Francis Petersen, Vice-Chancellor and Principal of the University of the Free State (UFS), joined in celebrating the power of art and its limitless potential for the university.

The University of the Free State (UFS) is thrilled to announce the successful launch of its groundbreaking Artist in Residency Programme. This momentous event, held on 27 June 2024, marked the beginning of an inspiring new chapter in the university's commitment to fostering creativity, innovation, and the arts within its academic community.

The event was graced by esteemed guests, including the Vice-Chancellor and Principal, Prof Francis Petersen; Deputy Vice-Chancellor, Prof Vasu Reddy; Dean of the Faculty of The Humanities, Prof Mogomme Masoga; and our inaugural artist in residence, Mike van Graan. Their presence underscored the significance of this occasion and the vital role the arts play in enriching our academic environment.

Prof Petersen's welcome address highlighted the vision behind this initiative, emphasising the university's commitment to broadening its impact beyond academia and fostering relationships that span various disciplines, including developments from STEM to STEAM (Science, Technology, Engineering, the Arts, and Mathematics). He lauded the programme as a beacon of creativity and innovation, set to thrive within the UFS community.

“This launch marks the beginning of a vibrant and enriching journey for the UFS Artist in Residency Programme. We eagerly anticipate the collaboration and the creation of a space where creativity thrives, ideas flourish, and imaginations soar. With artists like Mike van Graan leading the way, we are confident that this programme will serve as a bridge between academia and the arts, fostering dialogue and creativity that transcend traditional boundaries,” Prof Petersen expressed his gratitude.

The highlight of the event was undoubtedly the introduction of Mike van Graan, a distinguished independent artist and playwright. Van Graan, with an impressive career spanning 36 plays and extensive contributions to cultural policy and artist network development, has been a pivotal figure in the cultural landscape of South Africa and beyond. His dedication to cultural activism and artistic creation is widely recognised, and his insights during the event provided a profound perspective on the importance of supporting the arts, particularly theatre.

Van Graan shared his vision for the future of theatre and drama in South Africa, emphasising the need for a supportive and recognising arts minister. He expressed hope for a future where talent and policy merge to create a thriving cultural sector. His thoughts on the relevance and impact of the residency programme on both the industry and the academic environment resonated deeply with the audience.

The programme director, Prof Anthea van Jaarsveld, guided the event seamlessly, introducing the staged readings that showcased the incredible talent nurtured during the residency. The first reading, an excerpt from The Good White, delved into contemporary issues such as race, social justice, and the complexities of human relationships against the backdrop of the 2015/16 student protests. The second reading, Return of the Ancestors, paid homage to the satirical South African political play, Woza Albert, exploring themes of democracy and sacrifice through the return of figures such as Steve Biko and Neil Aggett.

As the event drew to a close, heartfelt gratitude was extended to all who contributed to the success of this launch. Special thanks were extended to the UFS leadership, the Dean of the Faculty of The Humanities, the office of the Deputy Vice-Chancellor, the Department of Communication and Marketing’s staff, the staff in the office of the Vice-Chancellor, and the various outsourced companies for their presence and contributions.

“Thank you to everyone who joined us in celebrating the power of art and the limitless potential it holds for our university and beyond. Together, we will continue to create spaces for dialogue, understanding, and inspiration through the transformative power of art,” Prof Van Jaarsveld said in closing the ceremony. 

#UFSArts #ArtistInResidency #MikeVanGraan #Creativity #Innovation #STEAM

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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