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04 July 2024 | Story Jacky Tshokwe | Photo Supplied
Launch of the Artists in Residency  2024
Prof Francis Petersen, Vice-Chancellor and Principal of the University of the Free State (UFS), joined in celebrating the power of art and its limitless potential for the university.

The University of the Free State (UFS) is thrilled to announce the successful launch of its groundbreaking Artist in Residency Programme. This momentous event, held on 27 June 2024, marked the beginning of an inspiring new chapter in the university's commitment to fostering creativity, innovation, and the arts within its academic community.

The event was graced by esteemed guests, including the Vice-Chancellor and Principal, Prof Francis Petersen; Deputy Vice-Chancellor, Prof Vasu Reddy; Dean of the Faculty of The Humanities, Prof Mogomme Masoga; and our inaugural artist in residence, Mike van Graan. Their presence underscored the significance of this occasion and the vital role the arts play in enriching our academic environment.

Prof Petersen's welcome address highlighted the vision behind this initiative, emphasising the university's commitment to broadening its impact beyond academia and fostering relationships that span various disciplines, including developments from STEM to STEAM (Science, Technology, Engineering, the Arts, and Mathematics). He lauded the programme as a beacon of creativity and innovation, set to thrive within the UFS community.

“This launch marks the beginning of a vibrant and enriching journey for the UFS Artist in Residency Programme. We eagerly anticipate the collaboration and the creation of a space where creativity thrives, ideas flourish, and imaginations soar. With artists like Mike van Graan leading the way, we are confident that this programme will serve as a bridge between academia and the arts, fostering dialogue and creativity that transcend traditional boundaries,” Prof Petersen expressed his gratitude.

The highlight of the event was undoubtedly the introduction of Mike van Graan, a distinguished independent artist and playwright. Van Graan, with an impressive career spanning 36 plays and extensive contributions to cultural policy and artist network development, has been a pivotal figure in the cultural landscape of South Africa and beyond. His dedication to cultural activism and artistic creation is widely recognised, and his insights during the event provided a profound perspective on the importance of supporting the arts, particularly theatre.

Van Graan shared his vision for the future of theatre and drama in South Africa, emphasising the need for a supportive and recognising arts minister. He expressed hope for a future where talent and policy merge to create a thriving cultural sector. His thoughts on the relevance and impact of the residency programme on both the industry and the academic environment resonated deeply with the audience.

The programme director, Prof Anthea van Jaarsveld, guided the event seamlessly, introducing the staged readings that showcased the incredible talent nurtured during the residency. The first reading, an excerpt from The Good White, delved into contemporary issues such as race, social justice, and the complexities of human relationships against the backdrop of the 2015/16 student protests. The second reading, Return of the Ancestors, paid homage to the satirical South African political play, Woza Albert, exploring themes of democracy and sacrifice through the return of figures such as Steve Biko and Neil Aggett.

As the event drew to a close, heartfelt gratitude was extended to all who contributed to the success of this launch. Special thanks were extended to the UFS leadership, the Dean of the Faculty of The Humanities, the office of the Deputy Vice-Chancellor, the Department of Communication and Marketing’s staff, the staff in the office of the Vice-Chancellor, and the various outsourced companies for their presence and contributions.

“Thank you to everyone who joined us in celebrating the power of art and the limitless potential it holds for our university and beyond. Together, we will continue to create spaces for dialogue, understanding, and inspiration through the transformative power of art,” Prof Van Jaarsveld said in closing the ceremony. 

#UFSArts #ArtistInResidency #MikeVanGraan #Creativity #Innovation #STEAM

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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