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04 July 2024 | Story Jacky Tshokwe | Photo Supplied
Launch of the Artists in Residency  2024
Prof Francis Petersen, Vice-Chancellor and Principal of the University of the Free State (UFS), joined in celebrating the power of art and its limitless potential for the university.

The University of the Free State (UFS) is thrilled to announce the successful launch of its groundbreaking Artist in Residency Programme. This momentous event, held on 27 June 2024, marked the beginning of an inspiring new chapter in the university's commitment to fostering creativity, innovation, and the arts within its academic community.

The event was graced by esteemed guests, including the Vice-Chancellor and Principal, Prof Francis Petersen; Deputy Vice-Chancellor, Prof Vasu Reddy; Dean of the Faculty of The Humanities, Prof Mogomme Masoga; and our inaugural artist in residence, Mike van Graan. Their presence underscored the significance of this occasion and the vital role the arts play in enriching our academic environment.

Prof Petersen's welcome address highlighted the vision behind this initiative, emphasising the university's commitment to broadening its impact beyond academia and fostering relationships that span various disciplines, including developments from STEM to STEAM (Science, Technology, Engineering, the Arts, and Mathematics). He lauded the programme as a beacon of creativity and innovation, set to thrive within the UFS community.

“This launch marks the beginning of a vibrant and enriching journey for the UFS Artist in Residency Programme. We eagerly anticipate the collaboration and the creation of a space where creativity thrives, ideas flourish, and imaginations soar. With artists like Mike van Graan leading the way, we are confident that this programme will serve as a bridge between academia and the arts, fostering dialogue and creativity that transcend traditional boundaries,” Prof Petersen expressed his gratitude.

The highlight of the event was undoubtedly the introduction of Mike van Graan, a distinguished independent artist and playwright. Van Graan, with an impressive career spanning 36 plays and extensive contributions to cultural policy and artist network development, has been a pivotal figure in the cultural landscape of South Africa and beyond. His dedication to cultural activism and artistic creation is widely recognised, and his insights during the event provided a profound perspective on the importance of supporting the arts, particularly theatre.

Van Graan shared his vision for the future of theatre and drama in South Africa, emphasising the need for a supportive and recognising arts minister. He expressed hope for a future where talent and policy merge to create a thriving cultural sector. His thoughts on the relevance and impact of the residency programme on both the industry and the academic environment resonated deeply with the audience.

The programme director, Prof Anthea van Jaarsveld, guided the event seamlessly, introducing the staged readings that showcased the incredible talent nurtured during the residency. The first reading, an excerpt from The Good White, delved into contemporary issues such as race, social justice, and the complexities of human relationships against the backdrop of the 2015/16 student protests. The second reading, Return of the Ancestors, paid homage to the satirical South African political play, Woza Albert, exploring themes of democracy and sacrifice through the return of figures such as Steve Biko and Neil Aggett.

As the event drew to a close, heartfelt gratitude was extended to all who contributed to the success of this launch. Special thanks were extended to the UFS leadership, the Dean of the Faculty of The Humanities, the office of the Deputy Vice-Chancellor, the Department of Communication and Marketing’s staff, the staff in the office of the Vice-Chancellor, and the various outsourced companies for their presence and contributions.

“Thank you to everyone who joined us in celebrating the power of art and the limitless potential it holds for our university and beyond. Together, we will continue to create spaces for dialogue, understanding, and inspiration through the transformative power of art,” Prof Van Jaarsveld said in closing the ceremony. 

#UFSArts #ArtistInResidency #MikeVanGraan #Creativity #Innovation #STEAM

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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