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IASIA 2024
The International Association of Schools and Institutes of Administration (IASIA) 2024 Conference fostered critical discussions and insights into the future of public administration and service delivery.

The University of the Free State (UFS) recently hosted the esteemed International Association of Schools and Institutes of Administration (IASIA) 2024 Conference. This notable event was organised by the UFS Department of Public Administration and Management, bringing together 280 academics, researchers, students, and practitioners to delve into the theme, Alternative Service Delivery and Sustainable Societal Responsiveness.

The relevance of this theme aligns with the Global and Africa Agendas 2030 and 2063, emphasising the need for a transformative dynamic to ensure that no one is left behind. The conference addressed the roles and challenges faced by public institutions, governments at all levels, public servants, and citizens worldwide. It highlighted the importance of managing uncertainties, challenges, and expectations in an era of complex reforms.

The conference featured a diverse and distinguished line-up of speakers, including Dr Najat Zarrouk, President of IASIA; Dr Sofiane Sahraoui, Director General of IASIA; Dr Ra’ed Benshams, President of the International Institute of Administrative Sciences (IIAS); Prof Francis Petersen, UFS Vice-Chancellor and Principal; and Geraldine Fraser-Moleketi, former Minister of Public Service and Administration of South Africa.

Advancing excellence

IASIA is dedicated to strengthening administrative capacity worldwide, advancing excellence in public administration education and training, and fostering the dissemination of innovative scholarly research and practices in governance and administration. The key objectives of the conference are to promote the exchange of knowledge on the evolution of public administration theory and practice and to facilitate comparative studies and the development of public administration theory. In addition, it aims to encourage innovation in ideas, methods, and techniques in public administration; strengthen the dialogue between academics and practitioners; as well as to develop and consolidate a community of public administration experts open to contributions from young researchers and public officials.

Sustainable solutions

“Hosting the IASIA Conference was pivotal for addressing sustainable solutions to service delivery challenges in the public sector, both globally and within the South African context. It provided a valuable platform for international exposure and networking for the UFS Department of Public Administration and Management, the broader UFS community, the Free State Provincial Government, and the South African as well as the global public administration and management fraternity,” said Prof Liezel Lues, UFS Professor of Public Administration and Management and rapporteur of the IASIA conference.

“It also included practitioners from South African universities and various public sector stakeholders, aligning with Vision 130's goal of making a significant social impact by fostering collaboration, knowledge sharing, and innovative solutions to local and global challenges,” she added.

Exploring the future of public service

A significant focus of the conference was exploring alternative service delivery models aimed at enhancing efficiency, responsiveness, inclusiveness, collaboration, co-production, and accountability. Public institutions and governments worldwide are grappling with numerous complex challenges, including the aftermath of the COVID-19 pandemic, geopolitical tensions, rapid urbanisation, climate change, inequality, youth disorientation, migration, and the digital revolution. These challenges have led to a critical lack of trust in public institutions and growing dissatisfaction with government performance.

Embracing alternative service delivery

Traditional government models have often struggled to meet citizens' needs and address these multifaceted issues. The conference highlighted the emergence of alternative service delivery models, emphasising the need to open public services to other actors and stakeholders, including the private sector, civil society organisations, and community groups. This approach seeks to enhance public service delivery through collaboration and innovation, ultimately striving to build a more responsive and sustainable society.

Click to view documentPlease click here to scan the QR code with the IASIA app for more information about the conference.

Watch the conference highlights video



News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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