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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Compassion improves psychological well-being and reduces emotional distress
2017-09-27

Description: TEDxUFS   Tags: TEDxUFS

Participants in the Kindness Project sharing a
Random Act of Kindness with the cleaning staff,
Mathabiso Sehlabaka and Madineo Mokoena.
Photo: Thabo Kessah

Various studies have reported that the cultivation and practice of compassion may result in improved self-esteem, a decrease in depression and anxiety, increase in subjective well-being, and overall improvement in physical and psychological health. This is according to Counselling Psychologist, Tobias van den Bergh, during the Kindness Project (KP) on the Qwaqwa Campus.

“Students that are involved in this project have shown statistically significant improvements in overall well-being and compassion towards themselves and others,” said Van den Bergh, the project leader and Head of Department: Student Counselling and Development, Qwaqwa Campus.

“In addition, student participants of the compassion-based intervention showed a decrease in their experience of debilitating emotions and depressive symptoms, as well as a significant increase in measurements of positive affect (an indication of life vitality), self-compassion, and well-being. Humans appear to be genetically programmed to be kind. Studies have shown that the same brain structures that are activated when we procreate (i.e. have sex) or eat chocolates, are activated when we are kind. Thus, it means showing an instinctive predisposition towards compassion for our kin and others. Kindness also appears to be contagious. Whenever we observe kindness or experience kindness ourselves, we are much more likely to be compassionate towards our fellow human beings,” he said.

The KP is based on the Science of Compassion, with participants completing a four-week compassion-based intervention where they learned about and practised self-compassion and compassion towards others. In the last week of the programme, participants completed various Random Acts of Kindness off and on the campus.

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