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IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Lecture honours one of SA’s greatest women leaders
2008-08-22

A member of the national executive committee of the ANC Women’s League, Yolanda Botha, has called on all South Africans to cherish the legacy of Charlotte Maxeke, one of South Africa’s greatest women leaders.

Ms Botha was delivering the first Charlotte Maxeke Memorial Lecture at the University of the Free State (UFS) in Bloemfontein last night, in honour of the pioneering role played by Maxeke in the struggle for human rights, democracy and freedom. The lecture series is a partnership between the Free State Provincial Government and the university.

She was born Charlotte Makgomo Manye on 7 April 1874 at Ramokgopa in the Polokwane district in Limpopo. In 1905 she graduated from the Wilberforce University in Ohio in the USA with a B.Sc. degree, making her the first black South African woman to graduate with a science degree.

She married the Rev. MM Maxeke, a prominent AME minister who had also been educated overseas, and together they collaborated on the compilation and publication of the first AME church hymn book in Xhosa.

Later she became a founder member and president of the Bantu Women’s League, forerunner of the ANC Women’s League. She was an early opponent of the pass laws for black women and an organiser of the anti-pass movement in Bloemfontein.

Charlotte Maxeke died in 1939. Two years later, an ANC conference held in Bloemfontein, passed a “resolution on the women’s section”.

Elaborating on the challenges that women still face, Ms Botha said poverty remains a challenge affecting the majority of women. She called on all women to unite and engage with government to develop a comprehensive strategy for food security and agricultural support programmes to eradicate poverty.

Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za

22 August 2008

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