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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Kovsie student represents SA at Sudirman Cup in China
2009-05-26

The South African National Badminton Team recently represented South Africa at the Sudirman Cup in Guangzhou, China. The Sudirman Cup is the World Mixed-team Badminton Championships, which take place every two years.

Annari Viljoen, a Kovsie student and the brothers Chris and Roelof Dednam, former Kovsie students, were included in team that represented South Africa at the championships.

In the first match of the tournament, the Dednam brothers were the only victors when they won the mens doubles and defeated Paul Jefferson Vivas and Ronel Estanislao of the Philippines with 2117 and 2112.

In their second match, the South African team beat Luxembourg 41. In the mixed doubles the Dednams defeated Joe Michels and Yann Mellers with 2111 and 219 and in the womens doubles Michelle Edwards and Annari beat their opponents Anne Schumacher and Annick Weides with 1321 and 2224.

The South African team competed against Turkey in their third match and won 32, only losing the singles event. In the mens doubles the Dednams defeated Mehmet Tural and Ali Kaya with 2116 and 2113 and in the womens doubles Michelle Edwards and Annari beat Derya Calimbay and Oznur Caliskan with 2220 and 2117.

In the final group match team South Africa competed against Switzerland and lost 41 with only the mixed doubles pair of Dorian James and Annari winning their match against Anthony Dumartheray and Sabrina Jacquet with 1221, 2422 and 2119.

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