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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Breakfast in aid of hungry students
2011-06-01

Our university again proved that it cares for the welbeing of its students when a sum of money was presented to the No Student Hungry Project during a breakfast function.

The Centre for Health and Wellness at the UFS organised the event, not only to introduce the scheme to staff and individuals and thank those concerned for their contributions, but also to present the project organisers with a donation of R50 000. Mrs Grace Jansen, wife of Prof. Jonathan Jansen, Vice-Chancellor and Rector and Dr Carin Buys, wife of Mr Rudi Buys, Student Dean, started the project this year after a study found that 20% of students at the UFS have to study on an empty stomach and that this often leads to students leaving the UFS prematurely.

Ms Tanja Malherbe, mistress of ceremonies, said that the project is blessed because it developed from the founder members’ love for the students. The project currently provides 6 000 deserving students with a meal per day.

Prof. Jansen said that although the university encourage academic success, the UFS is also ready to show its mettle on a humanitarian level. “We don’t want students to only study together, but also to eat together.” He added that food can promote a feeling of fellowship, gives comfort and is also a symbol for caring. “It is bad to be hungry, no matter what the colour of your skin. Especially when other people have food and you don’t.”He concluded by saying that we are blessed by giving to other people, and by giving, we also receive.

Ms Tarryn Nell, also from the centre, supported him by comparing caring to candlelight. “It drives the darkness away, involves compassion and gives direction. When two people can get things to change, the rest will follow.” She encouraged the audience to share their warmth, time, knowledge and resources with other people.

During the event, a picture summary also referred to two recent projects the centre hosted. The first was a free medical screening test for staff members and the second a temporary remembrance rose garden, representing the five main causes of deaths in the country. These causes are HIV, ischemic heart disease, stroke, tuberculosis and interpersonal violence.

The proceeds from Prof. Jansen’s book “We need to talk,” will be donated to the project. Persons wishing to make a contribution, can make a payment to the following account: ABSA 157085 0071, reference number 146 674 604, account number 0198, branch code 632 005. Deposit slips can be sent to pelserr@ufs.ac.za. 

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