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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Nothing beats hard work, says Kovsie
2011-10-13

 

Khethiwe Mtshali

Khethiwe Mtshali is a classic example of a go-getter. This hard-working 23-year-old student from Ladysmith, who is currently studying at our Qwaqwa Campus, strongly believes in her own abilities. She believes that hard work pays off and that a person will be richly rewarded if you give it your best. Khethiwe has recently returned from a month-long visit to China where she was stationed at the Fresh Water Fisheries Research Centre of the Chinese Academy of Fishery Sciences in Wuxi City.

“I was nominated to go to China to learn and conduct research, as South Africa lacks expertise in the field of food security and related fields of science,” says Khethiwe, a 2011 recipient of the Golden Key Award and an M.Sc.in Zoology student who specialises in Parasitology.
 
“The Chinese is a hard-working nation that I wish we could emulate as South Africans. Doing my research on parasitology of fish and other related agricultural diseases over there was a worthwhile experience that will not only benefit me as an individual, but the entire Parasitology Division of the Department of Zoology and Entomology at the Qwaqwa Campus. This research is surely going to put the university and the entire country in a better position to compete with the best in the field of parasitology,” Khethiwe said.
 
After completing her B.Sc. degree in 2008, Khethiwe worked as a teacher at Ezakheni High School for a year before she was summoned back to our university by her mentor and Head of the Department of Zoology and Entomology, Dr Oriel Thekisoe, where she studied towards an honours degree, which she passed with distinction last year.
 
“If it had not been for Dr Thekisoe, I think I would still be a teacher whose potential would not have been tapped to the maximum. I wish to thank him for pushing me to do my best at all times. He has taught me that where there’s a will, there’s a way,” Khethiwe said.
 
The best is yet to come for this proud Kovsie who can teach you a thing or two in Chinese!

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