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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Excellent facilities, pleasant weather and hospitality attract international teams
2012-03-14

 

Germany and South Africa played friendly practice matches at the UFS during their training camps.
Photo: Johan Roux
14 March 2012

Three international hockey teams have used the practice facilities of the university since the beginning of the year to prepare for the Olympic Games in August this year. The German and South African hockey teams have practiced here on four previous occasions.

Due to the cold weather in Europe, Austria also held its hockey training camp at the university this year. In addition, four of Austria’s triathlon athletes used the cross country track and swimming pool on the Bloemfontein Campus to prepare for the Olympic Games.

Germany’s national hockey team practised at the university from 3 to 12 March 2012. South Africa made use of the facilities from 5 to 10 March and Austria’s national team has been practicing in Bloemfontein since 24 February. From 3 to 10 March, a club team from Austria also made use of the university’s facilities, including the astros, the swimming pool, the athletics track and the Biokinetics Centre. SV Arminem also played two matches against the men’s hockey team from Kovsies. The first match end 2-2. With the second match Kovsies won 4-1.

Other international hockey teams who have made use of the astros over the past six years include Russia, Argentina, Belgium, China, Azerbaidjan and the Netherlands.

Staff ensured that everything ran like clockwork during the different training camps. Ms Annemarie Ludick and Mr Frans van der Watt, under the guidance of Mr Mickey Gordon, Head: Institutional Promotion, Fundraising, Marketing and Sport, were responsible for the logistical arrangements and finances. Mr Johan Gerber saw to the maintenance of the astros. The university boasts some of the best equipped astros in the world. “Germany, for example, did not bring along any exercise balls, cones, or beds (for use by physiotherapists) because the astros are fully equipped,” said Ms Ludick.

The fact that international teams such as Germany (ranked second in the world), South Africa and Austria made use of the university’s facilities is significant. “The university’s first team got for example the opportunity to play practice games against these players. The training camps also contributed to the economy of Bloemfontein,” said Ms Ludick.

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