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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Public Protector addresses large audience
2012-04-23

Adv. Madonsela condemns corruption and poor service delivery in South Africa.
20 April 2012

Audio of the lecture


Video of the lecture

Apartheid cannot be blamed for poor service delivery in the country - corruption should shoulder the blame. Eighteen years into democracy, South Africa still has a long way to go before it becomes the society it envisaged for itself.

“We are not there yet,” South Africa’s Public Protector, Adv. Thuli Madonsela, told a packed Wynand Mouton Theatre on the University of the Free State’s Bloemfontein Campus on Tuesday 17 April 2012. She delivered a public lecture on “Academic freedom and corruption in the context of secrecy laws”.

“Are we closer to becoming a society where values such as human dignity are sacrosanct, where freedom for everyone is the order of the day?” Adv. Madonsela asked the audience comprising students, academics and community members. She said corruption is the silent thief that steals the country’s constitutional dream, causing the poor to live undignified lives.

Adv. Madonsela appealed to students and academics to help retrieve the constitutional dream. In encouraging academic discourse on corruption, she said corruption is not only one person’s problem, but that of everybody. She told academics they could help develop the law and so help in the fight against corruption.

Adv. Madonsela, who spent most of Tuesday on the Bloemfontein Campus, met with senior management from the university as well as students earlier.

Her public lecture late on Tuesday afternoon had the Wynand Mouton Theatre bursting at the seams. Some members of the audience sat on the steps inside the theatre to hear the lecture.

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