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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Seminar puts language issues under spotlight
2012-06-29

The South African Languages Bill does not meet the Constitution’s requirements and is not doing much to curb English monolingualism.

This viewpoint of a number of critics was discussed at a language seminar at the University of the Free State (UFS) this week.

The Faculty of the Humanities at the UFS presented the seminar on the Bloemfontein Campus, where interested parties could discuss issues and developments relating to the South African Languages Bill.

The seminar formed part of the combined annual conference of the South African Applied Linguistics Association, the Linguistic Society of Southern Africa and the South African Association for Language Teachers.

At the conference, the rich diversity of language and also the complexity of language in South Africa was recognised.

The latest South African Languages Bill has attracted much interest and varied viewpoints this past year.

One of the most significant - and also the most controversial - suggestion of the present bill is to extend the present bi-language obligation to a four-language obligation, which implies that at least one African language is added to the present formula.

Furthermore, there are other important stipulations regarding the establishment of language units that will have implications for the public service, and specifically, for language practitioners.

Prof. Koos Malan, a Constitutional Law expert from the University of Pretoria, speaking during a discussion session, said: “Language determination in constitutions and language legislation are indications of the official ideology towards dealing with language and cultural diversity in the specific state. The ideology can range from the support of multilingualism – at the one extreme – to the other extreme, where only one language will get preference as the official language.”

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