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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

First-year students welcomed into Kovsie Family
2013-01-23

 

New first-year students and their parents and guardians are welcomed on the Qwaqwa and Bloemfontein campuses.
Photo: Sonia Small
23 January 2013



   YouTube Video

They came from near and far. Some hail from Bloemfontein, others from as far away as Botswana but they all have one thing in common. They were here to start their first year as Kovsie students. Thousands of first-year students, along with parents and guardians, attended the first year welcoming on the Qwaqwa and Bloemfontein campuses on 18 and 19 January 2013 respectively.

“I do not care whether you come from the Free State or Zimbabwe or whether you are from Gauteng or Lesotho. I do not care if you speak Sesotho, Setswana or Afrikaans. What I care about is that you must understand that you are smarter than you think.”

This was the message from Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), when he officially welcomed first year students to the Qwaqwa Campus. “At the UFS, we put emphasis on two very important projects - the academic and human projects”, said Prof Jansen.

“The academic project is about you excelling academically as a student. It is about being the best you can be in your chosen field of study. All of you should strive to be like Zandile, a young girl from Umlazi who, despite her poverty and challenging conditions at home, went on to attain seven distinctions in her 2012 matric results”, said Prof Jansen. He was referring to Zandile who he tracked down via Facebook to offer her a full bursary to study at the UFS. Zandile had appeared on SABC TV news, expressing her frustration at the lack of funds to continue her studies, despite her performance.

“The human project is about you loving those who are different from you, thus becoming better human beings,” Prof Jansen said.

Prof. Jansen echoed the same message on the Bloemfontein Campus the following day when he welcomed thousands of new students. These students, their parents and guardians packed the huge tent that was erected in the CR Swart parking area of the campus. Prof. Jansen welcomed students from the different faculties during four sessions. He told parents and students that the class of 2013 was the smartest class the university had had in its 109-year history.

Mr Rudi Buys, Dean of Students, informed them about the many opportunities that awaited them at Kovsies. These include programmes like the Leadership for Change Programme for first year students and the Stanford Sophomore College Program for second year students.

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