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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Marikana and its subsequent economic and political consequences
2013-05-30

 

Dawie Roodt and Prof Adam Habib
30 May 2013

The Marikana incident is a bitter moment for South Africa's new political establishment; a tragedy on the same scale as Sharpeville and the Soweto massacre.

This is how Prof Adam Habib, Vice-Chancellor and Principal designate of the University of the Witwatersrand, described the sorrow during the CR Swart Memorial Lecture hosted by the Department of Political Studies and Governance.

Speaking on the topic The Post-Marikana landscape in South Africa, Prof Habib and Dawie Roodt, Chief Economist and Director of the Efficient Group, gave their views on the political and economic challenges confronting the country.

Prof Habib, a well-known political commentator, explained to the fully-packed CR Swart Auditorium how this tragedy provoked a national soul-searching.

Referencing from his highly-anticipated book South Africa's Suspended Revolution, Hopes and Prospects, Prof Habib said the difficulty Marikana poses is the challenge of inequality. According to him, inequality is the single biggest challenge of the South African society. He firmly believes that taking responsibility for poverty is a moral necessity. "Addressing poverty is absolutely crucial if we want to be a humane society."

In his presentation, Roodt informed the audience regarding recent data on population growth, unemployment and dependency ratios. These statistics gave an indication of how the country is doing. The economist said the only way to address unemployment, inequality and poverty is through economic growth.

"If we want to do something about inequality, we have to do something about skills – particularly skills for women. We must make it easier for people to get jobs," Roodt emphasised.

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